Rogers Radio and YouTube Canada Shine a Spotlight on Emerging Artists with New Radio Show, YouTube Hits
– One-hour show hosted by Rogers Radio personalities Adam Wylde and Blake Carter will air nationally across Rogers’s top-rated youth brands every weekend, beginning Saturday, Sept. 5–
– The show marks YouTube’s first Canadian radio partnership and will feature the most-talked about viral events and emerging artists who are generating the most buzz each week –
TORONTO (September 4, 2015) Rogers Radio is teaming up with YouTube, the world's most popular online video community, to give fans across the country a weekly rundown of the hottest music, trends, and topics in the worlds of entertainment, fashion, gaming, and music. Each week, the show will spotlight appearances from Canadian and international YouTube stars, and feature a blend of established and emerging artists based on YouTube viewership to reveal what Canadians and the world are watching online.
“This partnership with YouTube was a natural marriage with our Rogers Radio youth brands as we continue to evolve to meet the changing needs of our audiences,” said Julie Adam, Senior Vice President, Radio, Rogers. “YouTube has emerged not only as the delivery platform for some of the world’s biggest trendsetters, but also as a powerful incubator for new talent. Curating and condensing the best of this content in one place for our audiences is top of mind for us in giving our listeners a unique experience when tuning to our stations.”
Curating the best of the best in music and entertainment, the show will deliver a weekly roundup of YouTube’s most-talked-about viral events and emerging talent, and feature the week's top songs, biggest chart debut, best cover song, and top entertainment news from around the world, through YouTube's global network of influencers. The premiere show, airing Saturday, Sept. 5, will include on-air appearances by four Canadian YouTube stars: Daniela Andrade (700,000 subscribers), ConvosWith2YrOld (790,000 subscribers), MakeUpByEman (350,000 subscribers), and Corey Vidal (225,000 subscribers).
“YouTube is fundamentally about connecting fans and artists, anytime and anywhere. YouTube Hits on Rogers radio stations will help showcase the diversity and breadth of talent on YouTube, and support great new music from today’s biggest names and emerging stars,” said Brian Mandler, Music Content Partnerships Manager, YouTube Canada. “Together we’re connecting more Canadians with their favourite artists and YouTube stars, and helping fans discover new music from Canada and all over the world.”
YouTube Hits on Rogers radio stations will air on the following stations across Canada:
• KiSS – Toronto, Kingston, ON, Ottawa, North Bay, ON, Sudbury, ON, Timmins, ON, Sault Ste. Marie, ON, Winnipeg, Calgary, Vancouver, and Victoria
• CHYM 96.7 – Kitchener, ON
• 91.7 The Bounce – Edmonton
• 107.7 The River – Lethbridge, AB
• Star 98.3 – Chilliwack, B.C.
• Mountain FM – Squamish, B.C.
Each participating station's website will feature previews and posts from the show, including bios, photos, videos, polls, interviews, the week's top songs, contests, and more.
Rogers Radio Social Media
Follow KiSS 92.5, Toronto @KISS925
Follow KiSS 102.7, Kingston @KISS1027fm
Follow KiSS 105.3, Ottawa @1053kissfm
Follow KiSS 100.5, North Bay @kissnorthbay
Follow KiSS 105.3, Sudbury @kisssudbury
Follow KiSS 99.3, Timmins @kisstimmins
Follow KiSS 100.5, Sault Ste. Marie @KISS_soo
Follow KiSS 102.3, Winnipeg @kiss1023
Follow KiSS 95.9, Calgary @kiss959calgary
Follow KiSS 104.9, Vancouver @kissradio
Follow KiSS 103.1, Victoria, @kiss1031
Follow CHYM 96.7, Kitchener, ON @CHYM967
Follow 91.7 The Bounce, Edmonton @917thebounce
Follow 107.7 The RIver, Lethbridge, AB @1077TheRiver
Follow Star 98.3, Chilliwack, B.C. @983StarFM
Follow Mountain FM, Squamish, B.C. @MountainFM
YouTube™ is the world's most popular online video community allowing millions of people to discover, watch and share original videos. YouTube provides a forum for people to connect, inform and inspire others across the globe and acts as a distribution platform for original content creators and advertisers large and small. YouTube, LLC is based in San Bruno, California, and is a subsidiary of Google Inc.
About Rogers Media
Rogers Media Inc., a division of Rogers Communications (TSX: RCI; NYSE: RCI), is a diversified leading Canadian media company that engages in television and radio broadcasting, publishing, digital, and sports entertainment. Rogers Broadcasting has 51 AM and FM radio stations across Canada; television properties include seven City stations, four OMNI multicultural television stations, Sportsnet (consisting of four regional channels and the nationally-distributed Sportsnet ONE, Sportsnet World, and Sportsnet 360), and The Shopping Channel, a televised and internet shopping service. Rogers Publishing produces many well-known consumer and online magazines, such as Maclean's, Chatelaine, L'actualité, Canadian Business, and is the leading publisher of a number of industry, medical and financial publications. Rogers Media's suite of digital assets includes 90+ owned and 300+ premium partnership sites. Rogers Media Inc. owns Rogers Centre stadium, a year-round sports and entertainment facility, and the Toronto Blue Jays Baseball Club.
Stephanie Perron, Rogers Radio, 416.764.3253, firstname.lastname@example.org
Jennifer Kaiser, YouTube Canada, 647.992.6914, email@example.com