Breakfast Television Remains Canada’s #1 Morning Show Brand
– Breakfast Television is also the #1 morning show in Toronto –
TORONTO (August 22, 2016) Rise and shine! More Canadians are waking up with Breakfast Television than any other morning show brand across the country. Following a consecutive nine-month period in the #1 spot, Breakfast Television remains the most-watched morning show brand on TV in Canada, reaching 1.7 million viewers P2+ every week. Since January 2016, the show has also held the #1 spot locally in Toronto, according to data from Numeris.*
"When it comes to delivering the perfect mix of news, information, and entertainment, Breakfast Television consistently delivers more of what viewers want,” said Colette Watson, Vice President, TV and Broadcast Operations, Rogers. “With top talent both in front of and behind the camera, our BT shows across the country are connecting Canadians to their communities with first-rate local coverage that viewers just aren’t getting anywhere else.”
Breakfast Television is the #1 morning show brand in the coveted Adults 25-54 demo
The Breakfast Television brand has increased its audience year-over-year by four per cent, beating its closest competitor by 11 per cent
Breakfast Television Toronto is the city’s #1 morning show in the core Adults 25-54 demo, beating its closest competitor by 11 per cent
The show is also #1 in viewer loyalty for total minutes viewed per episode, coming in 2.1 points ahead of its closest competitor
“To our whole team, the word ‘family’ is used a lot, and it's not a word we use lightly. Our viewers are a very important part of this family... and they know it,” said Kevin Frankish, Co-Host, Breakfast Television Toronto.
“I always say we have THE best, most loyal viewers. They are the reason we rise before the sun with a purpose. To share in the start of their day and give them something to smile about is truly an honour. They are an extended member of our family in so many ways. It's something we never take for granted and cherish deeply,” added Dina Pugliese, Co-Host, Breakfast Television Toronto.
*Source: Numeris, Total Canada & Toronto/Hamilton EM, 8/31/2015 – 8/7/2016 vs. 9/1/2014- 8/9/2015, AMA (000), AvWkRch (000), LoyaltyDly%. All audiences are A25-54 unless otherwise noted.
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City™ television stations in Toronto, Vancouver, Calgary, Edmonton, Winnipeg, Montreal and Saskatchewan offer viewers intensely-local, urban-oriented, culturally-diverse television programming. A distinct alternative to other conventional television stations, City engages its viewers with dynamic on-air personalities and delivers an entertaining mix of news, local-interactive formats, such as Breakfast Television and Cityline, as well as local Canadian and acquired prime-time entertainment programming. City is part of Rogers Broadcasting Limited, a division of Rogers Communications Inc. (TSX: RCI and NYSE: RCI), which is a diversified Canadian communications and media company. For more information on City stations and programming, visit Citytv.com.
Stephanie Perron, City, Stephanie.Perron@rci.rogers.com, 647-278-6799