In a Canadian First, Rogers Radio and Shazam Team Up to Bring the Best of Traditional Radio and Digital Music Content Together
– Partnership with Shazam includes sponsorship integration opportunities during peak listening times in major markets - KiSS 92.5 Toronto, 91.7 THE BOUNCE Edmonton, and KiSS RADiO Vancouver –
– Listeners can take advantage of unique contesting opportunities and special interactive content –
– Canadian fresh juice and smoothie company, Booster Juice, signed on as an official sponsor –
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TORONTO (August 29, 2016) Rogers Radio and Shazam, via Tapped Mobile, announced today an exclusive partnership that will bring the best of traditional radio and digital music content together. A Canadian first, the partnership includes a local daily countdown show, “The Shazam @ 7 Countdown,” beginning tonight at 7 p.m. local time on KiSS 92.5 in Toronto, 91.7 THE BOUNCE in Edmonton, and KiSS RADiO in Vancouver. Using unique, targeted data to feature different playlists in each market, the show highlights the top seven songs of the day, comprised of recently Shazam’d tracks and new and trending tracks from across the country.
Delivering content seamlessly across all platforms, “The Shazam @ 7 Countdown” will also be accessible on each station’s official website, Facebook and Twitter pages, and apps for iOS (iPhone, iPad and iPod Touch) and Android (phones and tablets).
“We’re always striving to deliver innovative and engaging experiences and opportunities for both our listeners and our clients, and this partnership with Shazam checks every box,” said Julie Adam, Senior Vice President, Radio, Rogers. “I use my Shazam app all the time. It’s a complete game changer for discovering the songs we love, and allows us to really cater to the different tastes of our local listeners to bring them even more of the music they want in real time. There are definitely more exciting announcements to come as this partnership continues to evolve.”
Signed on as an official sponsor, Booster Juice will receive presenting sponsor status during their exclusive sponsorship integration period across Rogers Radio and digital platforms. Activations comprise primarily of in-show brand integration, live and local on-air mentions, “Shazammable” radio spots, brandsell opportunities, and data analytics.
“Booster Juice is continually looking for new ways to reach customers and this partnership provides us the opportunity to reach them through innovative radio programming,” said Dale Wishewan, President and CEO, Booster Juice.
Additional sponsorship opportunities are still available. Opportunities include:
-Exclusive integration with leading brands
--Be the only brand in a specific category associated with Shazam and Rogers Radio, on stations such as KiSS 92.5 Toronto, 91.7 THE BOUNCE Edmonton, and KiSS RADiO Vancouver
-Unique 30-second “Shazammable” radio commercial
--Hold the first commercial spot following the #1 song in the countdown with a live lead-in encouraging listeners to pull out their phones to Shazam the following sponsor message for the chance to win prizes, unlock special content, receive digital coupons, app downloads, and more.
-Key fixed on-air spot five nights a week
--Build brand awareness via an exclusive partnership five nights a week during peak listening periods
-Amplify on-air messaging digitally
--Brand integration across Rogers Radio, digital, and social channels for greater reach
--Receive 30-second co-branded promo spots with brandsell to capture an even greater audience outside of the weekday show hours
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About Rogers Media
Rogers Media Inc., a division of Rogers Communications (TSX: RCI; NYSE: RCI), is a diversified leading Canadian media company that engages in television and radio broadcasting, publishing, digital, and sports entertainment. Rogers Broadcasting has 51 AM and FM radio stations across Canada; television properties include seven City stations, four OMNI multicultural television stations, Sportsnet (consisting of four regional channels and the nationally-distributed Sportsnet ONE, Sportsnet World, and Sportsnet 360), and The Shopping Channel, a televised and internet shopping service. Rogers Publishing produces many well-known consumer and online magazines, such as Maclean's, Chatelaine, L'actualité, Canadian Business, and is the leading publisher of a number of industry, medical and financial publications. Rogers Media's suite of digital assets includes 90+ owned and 300+ premium partnership sites. Rogers Media Inc. owns Rogers Centre stadium, a year-round sports and entertainment facility, and the Toronto Blue Jays Baseball Club.
Shazam is one of the most popular apps of all time, used by hundreds of millions of people globally to connect to the world around them. Building on its pioneering leadership in music identification, Shazam now helps people discover, interact with, and share video, audio, or printed content on TV, radio, movie screens, magazines, newspapers, packaged goods, and retail stores -- and now Shazam lets music fans follow their favourite artists to see their Shazams and share in the thrill of discovery. The app has exceeded 20 billion total Shazams since its launch, and users Shazam over 20 million times each day. For more information on how Shazam has created new technology tools for brands to utilize data, visit www.shazam.com
About Tapped Mobile
Tapped Mobile is Canada’s top end-to-end mobile marketing solution. Tapped Mobile offers brands and marketers a completely unique approach to mobile marketing by leveraging its partnerships with the world’s leading mobile ad technology companies to deliver unparalleled end-to-end marketing solutions. We make it very easy for you to find and reach your desired audience on the most engaging platform available today. The company is focused exclusively on connecting Canadian advertisers with the highly engaged mobile audience across Canada. Publishers and developers can increase revenues by serving targeted, relevant ads to their Canadian audience. Brands have an entirely new, measurable way of breaking through the clutter with interactive, geo-targeted ads. And consumers can discover their favorite brands when it’s most meaningful to them. Everyone wins.
Stephanie Perron, Rogers Radio, 647.278.6799, email@example.com