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Rogers Media Presents The Canada Project to Celebrate 150 Years of Canada

Should Canada Remain a Monarchy? What’s the Most Iconic Canadian Band? Are Canadians Really as Nice as the World Thinks We Are?

Rogers Media Presents The Canada Project to Celebrate 150 Years of Canada

– Who are we today? Results of landmark survey are at the heart of Rogers Media’s coverage of Canada at 150 –

– From politics to poutine, Rogers Media brands deliver complementary content across broadcast and digital platforms –

TORONTO (June 1, 2017) – What does it mean to be Canadian? As the country prepares to mark 150 years since Confederation, today Rogers Media launches The Canada Project, a multi-brand cross-platform collection of content celebrating Canada.

At the centre of The Canada Project is a sweeping survey of nearly 100 questions put forth to more than 1,500 Canadians, revealing what Canadians really believe, and how we really feel. Commissioned by Rogers Media and executed by Abacus Data, the survey asked Canadians – from new immigrants to fourth-generation families, millennials to boomers, parents to singles – questions on everything from hot-button political issues and values, to lifestyle and leisure preferences, and intensely personal queries. Canadians take pride in being different from our southern neighbours, but how different are we really? When we travel, where do we want to go? When we lie awake at night worrying about our family’s future, what’s on our mind?

Results from the survey will be showcased on a dedicated hub launching today at Macleans.ca, with relevant stories and complementary anniversary content featured throughout June and July across broadcast and digital platforms, including CityNews™, Breakfast Television™ , OMNI Television™, FLARE™, HELLO! Canada™, Chatelaine™, Today’s Parent™, Sportsnet.ca and more. Rogers Media’s news, entertainment, sports, and lifestyle brands dig deeper into what Canadians have revealed. From platform to platform, these stories examine our country through the most important eyes: Yours.

Other The Canada Project highlights include:

LOCAL NEWS AND CURRENT AFFAIRS :

· Beginning June 16 for 15 consecutive days leading into July 1, CityNews Toronto spotlights a different decade each day – beginning with 1867 – exploring Canada’s history and the historical issues…and what we think of those ideas now. Catch up on segments online at CityNews.ca and join the conversation at #DecadeOfTheDay. Have something to say about your Canadian experience – starting June 16, join the CityNews crew at noon in Toronto’s Dundas Square each day for a revival of Speakers’ Corner™ and watch it on Facebook Live.

· Wake up on Canada Day with a one-hourBreakfast Television special at7 a.m. ET on City (check listings for local markets) that highlights our national pride. Driven by results from the exclusive Rogers Media The Canada Project survey, the special includes segments about what national and international events we’re most proud of, best sporting moment, favourite iconic Canadian food, and ultimate Canadian music hero.

· On Canada Day weekend, OMNI Television presents Why I Chose Canada, a 30-minute special that profiles 10 people’s journey to Canada and what lead to their decision in choosing this country. Hear how some came seeking better opportunities while others came to escape political turmoil. Each person’s story is unique, but all share a common love for Canada. Reflecting the diverse languages and cultures of Canadians today, Why I Chose Canada will end with “O Canada” sung in multiple languages including Mandarin, Punjabi, Arabic, Italian, German, Spanish, Tagalog and more, courtesy of the Toronto Symphony Orchestra. Why I Chose Canada will air in English, with subtitled versions in Cantonese and Mandarin.

ENTERTAINMENT :

  • Entertainment City asked Canadian celebs what makes them proud to be Canadian and what they love most about our country. Non-Canadian stars chime in to share their best experience about Canada and Canadians.

· Starting June 26, visit HELLO! Canada for a gallery/video to discover stars with surprising Canadian roots, an essay by Dustin Milligan on why he’s proud to be Canadian, and a gallery highlighting the Royals’ most memorable Canadian visits.

LIFESTYLE :

  • Cityline loves a celebration! Airing on City on Friday, June 23 at 8 p.m. ET, host Tracy Moore travels coast to coast with PC inCityline Celebrates Canada 150, a one-hour special exploring truly Canadian food, products, and ideas to celebrate the holiday. Exclusive digital content delves into entertaining ideas, favourite Canadian holiday destinations, uniquely Canadian life hacks, and more.

* The Canada Project Survey Methodology:

Commissioned by Rogers Media, the survey was conducted online by Abacus Data with 1,515 Canadians aged 18+ on April 4 and 5, 2017. A random sample of panelists was invited to complete the survey from a large representative panel of over 500,000 Canadians. The data were weighted according to census data to ensure that the sample matched Canada's population according to age, gender, educational attainment, and region. Totals may not add up to 100 due to rounding. The Marketing Research and Intelligence Association policy limits statements about margins of sampling error for most online surveys. The margin of error for a comparable probability-based random sample of 1,515 is +/- 2.6%, 19 times out of 20.

About Rogers:
Rogers is a leading diversified Canadian communications and media company that’s working to deliver a great experience to our customers every day. We are Canada’s largest provider of wireless communications services and one of Canada’s leading providers of cable television, high-speed Internet, information technology, and telephony services to consumers and businesses. Through Rogers Media, we are engaged in radio and television broadcasting, sports, televised and online shopping, magazines, and digital media. Our shares are publicly traded on the Toronto Stock Exchange (TSX: RCI.A and RCI.B) and on the New York Stock Exchange (NYSE: RCI).

Media Contacts:

Stephanie Leslie, Publishing and Digital, Stephanie.Leslie@rci.rogers.com , 647.244.3166

Charmaine Khan, News, Charmaine.Kahn@rci.rogers.com , 416.277.0450


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