Rogers Media Launches Programmatic-Enabled Dynamic Ad Insertion on Digital Audio Platforms
–Delivers personalized ad experience for listeners and data-enabled
programmatic buying for advertisers on all Rogers Radio digital
– Phased rollout begins today in beta, with an expanded launch across the country throughout the year –
– Rogers Media using AdsWizz digital audio advertising platform as underlying technology to power solution –
TORONTO (January 17, 2018) Deepening its reach in the programmatic space, Rogers Media today announced the beta launch of dynamic ad insertion (DAI) advertising on live and on-demand audio streams for all of its 55 radio stations. As the first Canadian media company to offer in-stream digital audio insertion capabilities on live streams, DAI for audio marries automation with first- and third-party data and location-based targeting to unlock the true power of digital listening.
DAI for audio targets listeners anywhere on the go, serving tailored ads that are relevant to audiences and high performing for advertisers. The new service also provides advertisers with an immersive and non-skippable environment for the brands and messages and targets listeners however they choose to connect, whether it’s via their new smart speaker, streamed in the car, or directly through their mobile device.
“Programmatic DAI for audio builds on our cutting-edge strategy to deliver an efficient, effective, and single-scaled buy for our linear and digital audiences,” says Al Dark, Senior Vice President, Rogers Media Sales. “DAI for audio reinforces Rogers Media’s position at the forefront of programmatic and creative advertising solutions, and we’re excited to work with our partners to integrate audio into their programmatic and data platforms.”
Rogers Media has selected AdsWizz for its direct and programming digital audio sales solution. AdsWizz is a leading ad tech platform that focuses solely on digital audio, with an end-to-end, innovative advertising solution for both brands and audio publishers. Rogers Media is leveraging the entire AdsWizz platform to deliver its first-to-market audio advertising experience, including: AIS, the AdsWizz market-leading ad insertion suite; AudioServe, the AdsWizz audio-centric ad server; and AudioMax, the AdsWizz SSP that provides holistic yield optimization designed for audio.
Buyers can initially access the inventory via AudioMatic, AdsWizz’s own audio DSP, as well as other leading DSPs including TheTradeDesk, MediaMath, AppNexus and Adobe (formally TubeMogul).
Rogers Radio live streams are available on owned and operated sites and mobile apps, and through Radioplayer, TuneIn, and smart speakers.
Rogers is a leading diversified Canadian communications and media company. We are Canada's largest provider of wireless voice and data communications services and one of Canada's leading providers of cable television, high-speed Internet and telephony services to consumers and businesses. Through Rogers Media we are engaged in radio and television broadcasting, televised shopping, magazines and trade publications, and sports entertainment. Our shares are publicly traded on the Toronto Stock Exchange (TSX: RCI.A and RCI.B) and on the New York Stock Exchange (NYSE: RCI).
Stephanie Leslie, Rogers Media Sales, Stephanie.Leslie@rci.rogers.com , 647.244.3166