Rogers Media Expands Local Coverage in Waterloo Region with Debut of KitchenerToday.com, Launching Today
KITCHENER, ON (June 18, 2018) Starting today, residents of the Tri-Cities have a new home for local community news with the launch of KitchenerToday.com. Led by Rogers Media’s award-winning news and talk radio station, 570 NEWS, the digital site features local news, community events, obituaries, entertainment, current affairs, and weather.
KitchenerToday.com also features live stream video from the Rogers tv community channel. With a focus on hyper local content, audiences will get their morning started with The Jennifer Campbell Show, and stay engaged and informed on current affairs throughout the day with The Mike Farwell Show.
“The debut of KitchenerToday.com shows how committed we are to investing in our community,” said Mark Campbell, Director of News Programming, 570 NEWS. “As today’s media landscape continues to evolve, we saw a great opportunity to expand our local news coverage in Kitchener, Waterloo, and Cambridge, and to continue to deliver award-winning stories that our audiences rely on.”
In collaboration with Village Media, the digital news network is offered on smartphone, desktop, and tablet.
Highly respected in the industry for building successful locally-focused digital news sites, KitchenerToday.com marks the third collaboration between Rogers Media and Village Media. Indicative of audiences’ desire for hyperlocal content, both HalifaxToday.ca and OttawaMatters.com, have experienced great success reaching more than 1 million people since launch in October 2017, and 300,000 people since launch in March 2018, respectively*.
KitchenerToday.com serves residents of Waterloo Region and Southern Ontario. Rogers Media is the exclusive advertising representative to sell Canadian advertising inventory on KitchenerToday.com.
Source: *Google Analytics, since date of launch to June 13, 2018
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About Rogers Media
Rogers Media is a diverse media and content company that engages more than 30 million Canadians each week. The company’s multimedia offerings include 55 radio stations, 29 local TV stations, 23 conventional and specialty television stations, 9 magazines, podcasts, digital and e-commerce websites, and sporting events. Rogers Media delivers unique storytelling through its range of powerful brands: Maclean’s, City, OMNI Television, Today’s Parent, TSC, KiSS, FX, Sportsnet – Canada’s #1 specialty network, and the Blue Jays, Canada’s only Major League Baseball team. Rogers Media is a subsidiary of Rogers Communications Inc. (TSX, NYSE: RCI). Visit RogersMedia.com.
Media Contact – Caitlin Decarie, Rogers Media, Caitlin.Decarie@rci.rogers.com, 647-299-6733
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