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Citytv Presents its Fifth Annual Citytv Herbie Day, Friday, May 28

FOR IMMEDIATE RELEASE:

Citytv Presents its Fifth Annual Citytv Herbie Day, Friday, May 28

Broadcast LIVE from The Hospital for Sick Children, In Support of The Herbie Fund

(Toronto – May 20, 2010) Citytv will broadcast LIVE from The Hospital for Sick Children (SickKids), Friday, May 28 to raise awareness and much needed funds for the Herbie Fund during its fifth annual Citytv Herbie Day. Live broadcast coverage begins on Breakfast Television and wraps up on CityNews at Six. 

Join CityNews anchor, Gord Martineau, and other favourite Citytv personalities on the front lawn of SickKids for a full day of fun! Citytv Herbie Day kicks-off with a special prize announcement on Breakfast Television followed by an exciting give-away on CityNews at Six. Start your morning with coffee and goodies courtesy of Tim Hortons followed by afternoon barbeques at SickKids and Yonge-Dundas Square with all proceeds going to the Herbie Fund. 

“Citytv Herbie Day is a local initiative that impacts deserving patients, families and communities around the world,” commented Tina Cortese, Vice President News and Executive Producer. “We are pleased to partner once again with SickKids and the Herbie Fund in what has become a proud Toronto tradition and important annual fundraising event.” 

Throughout the day, Gord Martineau will share stories from Herbie Fund patients and encourage viewers to support by calling 1-888-340-3429 or by visiting www.herbiefund.com to donate. 

“The lives of many children have been positively affected as a direct result of the generous donations from CityNews viewers,” says Gord Martineau, Anchor, CityNews at Six. “Because of your kindness, the Herbie Fund can continue to reach more children around the world in desperate need of medical assistance.” 

Tune into CityNews at Six, May 24 through May 28 as Gord travels to Botswana to share the courageous story of three-year-old Grace and catch up with four –year-old Shatho. Both girls suffered severe internal complications requiring surgical intervention made possible by the Herbie Fund. Gord met up with five-year-old Herbie patient Soyam from Ethopia in Toronto and shares her experience. Plus, meet two-year-old Goane who with the help of the Herbie Fund will receive life saving surgery later this summer. 

For more information on the Herbie Fund visit, www.herbiefund.com

About the Herbie Fund:
An increasing number of sick children from around the world and their families look to the Herbie Fund (www.herbiefund.com) at SickKids to provide treatment not available in their homeland. Over 600 children from approximately 100 countries have received specialized medical and surgical help that would not otherwise be available to them. The Herbie Fund helps approximately 20-25 children every year. The number of children helped depends entirely on the amount of money donated. Unfortunately, there are always more applications than can be accepted. Costs can vary greatly, depending on the type of treatment involved as well as the amount of help needed. The average cost per patient is approximately $30,000 - $35,000.

Citytv™ television stations in Toronto, Vancouver, Calgary, Edmonton and Winnipeg offer viewers intensely-local, urban-oriented, culturally-diverse television programming. A distinct alternative to other conventional television stations, Citytv engages its viewers with dynamic on-air personalities and delivers an entertaining mix of news, local-interactive formats such as: Breakfast Television and CityLine; as well as local Canadian and US acquired prime time entertainment programming. Citytv is a part of Rogers Broadcasting Limited, a division of Rogers Communications Inc. (TSX: RCI and NYSE: RCI) which is a diversified Canadian communications and media company. For more information on Citytv stations and programming, visit www.Citytv.com.

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Editors: Please note - Interviews with Gord Martineau available upon request.
Media contact:
Stephanie Leslie, Rogers Media Television, 416.764.3191, stephanie.leslie@rci.rogers.com


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