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Citytv Viewers Helped Raise $45,000 in the Fight Against Cancer

MEDIA ALERT:


Citytv Viewers Helped Raise $45,000 in the Fight Against Cancer



100 Percent of Donations Generated by the Broadcast Special City Fights Cancer to Fund Cancer Research in Canada.



(Toronto, September 15, 2010) Citytv viewers reached into their hearts and into their wallets in support of a good cause. As a direct result of their generosity, Citytv was able to raise $45,000 for cancer research with the special broadcast, City Fights Cancer on September 10.



“At Citytv, we are extremely grateful to the ongoing generosity of our viewers who continually rise to each occasion to make a difference,” commented Tina Cortese, Vice President News/Executive Producer, Citytv Toronto. “We are honoured to have been able to present stories of inspirational Canadians and their loved ones who face cancer each day with grace and courage.”



The touching Citytv special broadcast hosted by Gord Martineau, raised public awareness and necessary funds to fight cancer in Canada. With inspirational stories of courage and strength from across the country, including personal accounts from CityNews anchor Mark Dailey, CityNews reporter, Cynthia Mulligan; Juno-Award winning musician, Ronnie Hawkins; hockey legend, Paul Henderson; and Olympian Elizabeth Manley, Citytv viewers rose to the occasion, donating to Canadian cancer research.



“City Fights Cancer on Citytv represented a unique and wonderful opportunity to help Canadians to understand the key role of the Canadian Cancer Society in combating this terrible disease,” commented Anthony Fuchs, CCS Director of Communications. “We’re incredibly grateful to the people who shared their very personal stories on the broadcast, and to the generosity of the Canadian public.”



Viewers can continue to donate to the Canadian Cancer Society by phone (dial 1-866-839-7777), or online at www.fightback.ca. Viewers can also text “FIGHT” to 30333 (Canada only) and a $5 donation will be added to your mobile bill. All proceeds will be dedicated to cancer research and finding a cure. Continue the fight!



The Canadian Cancer Society is a national community-based organization of volunteers whose mission is the eradication of cancer and the enhancement of the quality of life of people living with cancer. When you want to know more about cancer, visit our website www.cancer.ca or call our toll-free, bilingual Cancer Information Service at 1-888-939-3333.



Citytv™ television stations in Toronto, Vancouver, Calgary, Edmonton and Winnipeg offer viewers intensely-local, urban-oriented, culturally-diverse television programming. A distinct alternative to other conventional television stations, Citytv engages its viewers with dynamic on-air personalities and delivers an entertaining mix of news, local-interactive formats such as: Breakfast Television and CityLine; as well as local Canadian and US acquired prime time entertainment programming. Citytv is a part of Rogers Broadcasting Limited, a division of Rogers Communications Inc. (TSX: RCI and NYSE: RCI) which is a diversified Canadian communications and media company. For more information on Citytv stations and programming, visit Citytv.com.





Media Contact:

Stephanie Leslie, Rogers Media Television, 416.764.3191, stephanie.leslie@rci.rogers.com


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