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My RONA Home Season 2 Contestant Search Kicks off Friday, September 24

MEDIA ALERT:

My RONA Home Season 2 Contestant Search Kicks off Friday, September 24

Television’s Toughest DIY Challenge Launches Search for Families to Build their Dream Home and Get the Keys for Free

Contestant Applications Accepted at Citytv.com/myronahome and Participating RONA Stores in Alberta, Starting September 24

(Toronto – September 21, 2010) My RONA Home, the show that changes lives, is launching its search for the next two families who will compete in the challenge of a lifetime – to design, build and win their own home - beginning Friday, September 24. Season 2 of My RONA Home is set to premiere Spring 2011 on Citytv.

Starting Friday, September 24, homeowner hopefuls can apply online at Citytv.com/myronahome or at select RONA stores in Alberta, for their chance at being selected as one of the two families who will become neighbours and DIY rivals. Participants must be potential first time homeowners currently renting accommodation and be a resident of - or be willing to relocate to - the Calgary area. All applications must include a recent family photo. The deadline for applications is midnight, Sunday, October 24, 2010 (MT).

Elissa Lansdell returns as host for the second season of My RONA Home, where the two selected families are teamed up with a designer and a contractor. This season will see the couples race against-the-clock in construction, design and decorating challenges. They tackle everything from dry walling to decorating, moving room by room and turning a house into a home. The pressure intensifies with each fresh DIY challenge as Elissa’s couples have no more than 30 hours to get the job done. Their workmanship is appraised every time by eagle-eyed professional judges.

Ultimately Canadian viewers will have the final say on which couple will win their dream home, voting online or by phone. The nation’s verdict is revealed at the end of the 10-week season, determining which family deserves to be handed the keys to the front door – plus the entire contents of furniture, appliances and electronics. The other couple will be given an opportunity to buy their home… and a spectacular consolation prize will be waiting for them, too!

About RONA
RONA is the largest Canadian distributor and retailer of hardware, renovation and gardening products. RONA operates a network of some 700 corporate, franchise and affiliate stores of various sizes and formats. With close to 30,000 employees working under its family of banners in every region of Canada and more than 16 million square feet of retail space, the RONA store network generates over $6 billion in annual retail sales. For more information, please visit rona.ca

Citytv™ television stations in Toronto, Vancouver, Calgary, Edmonton and Winnipeg offer viewers intensely-local, urban-oriented, culturally-diverse television programming. A distinct alternative to other conventional television stations, Citytv engages its viewers with dynamic on-air personalities and delivers an entertaining mix of news, local-interactive formats such as: Breakfast Television and CityLine; as well as local Canadian and US acquired prime time entertainment programming. Citytv is a part of Rogers Broadcasting Limited, a division of Rogers Communications Inc. (TSX: RCI and NYSE: RCI) which is a diversified Canadian communications and media company. For more information on Citytv stations and programming, visit Citytv.com.
Media Contact:
Stephanie Leslie, Rogers Media Television, 416.764.3191, stephanie.leslie@rci.rogers.com


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