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Celebrate the Spirit of the Season with Citytv

MEDIA ALERT:

Celebrate the Spirit of the Season with Citytv

Breakfast Television and CityNews at Six go LIVE from the Sheraton Centre Downtown in Support of Daily Bread Food Bank 

(Toronto –December 13, 2010) – Join Citytv in spreading a little holiday cheer with the BT/CityNews annual Spirit of the Season celebration in support of Daily Bread Food Bank. The fun and festivities take place Friday, December 17, 2010 at the Sheraton Centre Toronto starting at 6am on Breakfast Television, with coverage continuing on CityNews at Six. 

Deck the halls with Kevin Frankish, Dina Pugliese, Jennifer Valentyne and Frank Ferragine from 6am -9am. Enjoy hot beverages and amazing musical performances, exciting giveaways courtesy of Lifeexperiences.ca, and of course, free pictures with the guest of honour – Santa Claus himself! Plus, get on Santa’s nice list this year - bring a nutritious non-perishable food or monetary donation for Daily Bread Food Bank between 6am and 6pm and be eligible to win a trip for two to Orlando. CityNews Anchor, Gord Martineau will reveal the lucky winner on CityNews at Six LIVE from the Sheraton Centre.

Last year’s Spirit of the Season raised over $77,000 and 48,300 lbs of food which provided almost 5,000 hampers to help those in need. Just one hamper can feed an individual for 2 – 3 days and make the holiday season much brighter for those struggling in our community.
Some of the most needed food items this season include; peanut butter, baby food and formula, canned fish and canned meats.

BT Viewers can book a stay at the Sheraton Centre the night before Spirit of the Season. Prices start at $129 per room and $25 of the room rate will be donated to Daily Bread Food Bank. This special rate will be available through December 30th when guests call 1-866-716-8101 and reference promo code BTV to make a reservation.

Citytv™ television stations in Toronto, Vancouver, Calgary, Edmonton and Winnipeg offer viewers intensely-local, urban-oriented, culturally-diverse television programming. A distinct alternative to other conventional television stations, Citytv engages its viewers with dynamic on-air personalities and delivers an entertaining mix of news, local-interactive formats such as: Breakfast Television and CityLine; as well as local Canadian and US acquired prime time entertainment programming. Citytv is a part of Rogers Broadcasting Limited, a division of Rogers Communications Inc. (TSX: RCI and NYSE: RCI) which is a diversified Canadian communications and media company. For more information on Citytv stations and programming, visit www.Citytv.com.

To tweet this release: http://ow.ly/3okxM

For more information, contact:
Stephanie Leslie, Rogers Media Television, 416.764.3191, Stephanie.leslie@rci.rogers.com
Veronica Logue, Rogers Media Television, 416.764.3195, veronica.logue@rci.rogers.com


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