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ROGERS MEDIA BUILDS MOMENTUM THIS FALL, BOWLING OVER CLOSEST COMPETITORS ACROSS THE COUNTRY

FOR IMMEDIATE RELEASE:

– Citytv sees double-digit growth in key markets across the country –
– CityNews Channel already stakes claim among Top 5 digital networks in Toronto –
– Sportsnet takes larger share of sports audience nationally, growing 14% P2+* –
– Excitement builds for eagerly-awaited launch of FX Canada on October 31 –

TORONTO (October 20, 2011) Rogers Media Inc. is the media player with the most momentum this fall as its family of networks continue to experience success and growth across all platforms. From quality programming to network rebranding to highly-anticipated channel launches, Rogers Media Inc. has established itself as the media company on the cutting edge of premium content and innovative development.

"With the success of our primetime programming on Citytv, the launch of Canada’s Got Talent, CityNews Channel and Sportsnet rebranding, as well as the upcoming addition of FX Canada, we are thrilled with the growth of Rogers Media over the past few months," commented Scott Moore, President of Broadcasting, Rogers Media Inc. “We have been putting all of our efforts into developing an innovative, diverse and competitive group of offerings. We are very proud that our results can speak for themselves.”

Launching with one of the biggest fall seasons to date, Citytv has delivered the highest-rated comedies and dramas in network history – 2 Broke Girls and Terra Nova, respectively, with Terra Nova outperforming CTV’s The X-Factor in all major English metered markets. Several of its new series have received early pickups including critical darling New Girl, deliciously intriguing drama Revenge, hilarious comedy 2 Broke Girls and cheeky comedy Suburgatory, to name a few. With the strongest and most daring lineup of the fall season, Citytv has quickly become destination television that is bold, young and edgy.

“Building upon our acquisition success of the spring, Citytv’s fall lineup has outperformed our competitors on both a market and national level, with series like Terra Nova that have lived up to the hype by maintaining top ratings week after week,” said Malcolm Dunlop, Executive Vice-President Programming, Rogers Media Television. “With some of the highest rated new series of the fall, Citytv has proved it is more than just a regional network and has levelled the playing field in the Canadian television landscape.”

BBM Canada confirms Citytv outperformed CTV Two nationally this fall in the key A18-49 and A25-54 demos and in all major English metered markets (P2+). In addition, Citytv has experienced double-digit growth in the Calgary and Vancouver markets by 15% and 17% (A18-49).

In addition to the success of Citytv this fall, other Rogers Media properties have also made significant gains in recent weeks. CityNews Channel is now among the Top 5 digital networks in the highly-competitive Toronto market. Launching on October 3, the only HD 24-hour news channel in Toronto continues to bring viewers breaking news coverage that goes to the heart of issues that matter most. Also, the newly-branded Sportsnet has experienced dramatic growth, taking a larger share of the national sports audience with its coverage of key sporting events.

Rogers Media Ratings Highlights:
• Citytv bests CTV Two nationally in key demos A18-49 and A25-54
• Citytv has six of the top 10 performing new series of the fall in Toronto, including #1 new series Terra Nova, Person of Interest, New Girl, 2 Broke Girls, Revenge and Suburgatory
• Double-digit growth in the key markets of Calgary and Vancouver, up 15 % and 17% (A18-49) respectively over last year
• In less than one month, CityNews Channel has jumped into the digital network Top 5 as Toronto’s only 24-hour HD news service, ranking #3 (A18-49) and #4 (A25-54)
• In primetime, Sportsnet is up 22% (P2+) to this point in the 2011-12 broadcast year, while closest competitor TSN is down 9% (P2+)*

About Rogers Media Inc.
Rogers Media Inc., a division of Rogers Communications Inc., (TSX: RCI; NYSE: RCI), operates Rogers Broadcasting and Rogers Publishing. Rogers Broadcasting has 55 AM and FM radio stations across Canada. Television properties include 5 Citytv stations, 5 OMNI Television multicultural television stations, 2 digital channels G4 and The Biography Channel, as well as specialty channel, OLN. Sportsnet, the Canadian leader in NHL and MLB broadcasts, is comprised of five channels, all of which are available nationally and in high definition. The Shopping Channel is a televised and Internet shopping service. Rogers Publishing produces many well-known consumer magazines such as Maclean's, Chatelaine, Flare, L'actualité and Canadian Business, and is the leading publisher of a number of marketing, medical and financial publications. All media properties are integrated with their own popular websites. Rogers Media also owns The Toronto Blue Jays Baseball Club and Rogers Centre, a year-round sports and entertainment facility.

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Source: BBM Canada, Sept.19 – Oct. 9, confirmed data
* BBM Canada, Aug 29 - Oct 10, 2011 confirmed data, M-S 6p-11p.


For more information, please contact:
Michelle Lomack, 416.764.3190, michelle.lomack@rci.rogers.com
Sónia Brum, 416.764.3194, sonia.brum@rci.rogers.com


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