CRITICALLY-ACCLAIMED FX CANADA LAUNCHES WITH EXCLUSIVE FREE-VIEW FOR DIGITAL SUBSCRIBERS STARTING OCTOBER 31
FOR IMMEDIATE RELEASE:
–Two-month free-view of FX Canada for Rogers Digital and EastLink subscribers –
– 100 “Wilfreds” take to the streets to promote cheeky new comedy series –
– Multi-faceted marketing campaign covers all national media –
“If you’re a Canadian fan of premium-content TV, FX now stands for ‘freakin’ exciting.’”
- Bill Harris, QMI Agency
“The arrival of FX Canada makes it certain that Canadian viewers will see one of this fall's most talked-about and provocative new shows.”
- John Doyle, The Globe and Mail
“FX Canada is serious about original programming.”
- Etan Vlessing, The Hollywood Reporter
(TORONTO – October 25, 2011) With the highly-anticipated launch of premier specialty channel FX Canada on Monday, Oct. 31 at 9pm ET/PT (8CT, 7MT), Rogers Media today revealed details regarding its strategic channel placement and marketing campaign in support of the bold new network. Home to critically-acclaimed programming including FX acquired series, movies and original Canadian series, Rogers Digital and EastLink subscribers will also enjoy a two-month free-view with unlimited access to the extensive, ground-breaking programming on the specialty channel.
FX Canada will be available in standard and high definition to Rogers Digital and EastLink subscribers beginning Monday, October 31. Rogers Digital subscribers can find FX Canada on channel 318 (standard definition – in Ontario and select systems in New Brunswick and Newfoundland) and 565 (high definition – Ontario only). EastLink subscribers can find the channel on 667 (high definition). As SD channel placement may vary in some EastLink regions, viewers are encouraged to check local listings for additional information. Plus, viewers can also catch their favourite FX Canada programs on demand on Rogers On Demand Online. For additional carriage information, please contact local television providers.
FX Canada will premiere with the highly-anticipated new drama series American Horror Story from the producers of Nip/Tuck and Glee, Ryan Murphy and Brad Falchuk. This provocative psycho-sexual thriller stars Connie Britton (Friday Night Lights), Dylan McDermott (The Practice), Academy Award® winner Jessica Lange (Grey Gardens), Frances Conroy (Six Feet Under), Taissa Farmiga (Higher Ground) and Denis O’Hare (True Blood). Other series included in the robust FX Canada schedule include current season episodes of the hit comedy The League; the Emmy® Award nominated comedy Louie, starring Louis C.K.; the first two seasons of the Golden Globe®-winning drama Sons of Anarchy; Lights Out; and Terriers.
Headlining the marketing campaign is a promotional stunt for cheeky comedy series Wilfred. Beginning Monday, October 31, Wilfred “dogs” will infiltrate key markets across the country including Toronto, Calgary and Vancouver. From public transit to bustling city corners to marquee sporting events, the dogs will be integrated in daily commuter activities in promotion of the critically-acclaimed series. Rolling out in a tiered phase across multiple media in advance of the launch, the multi-faceted campaign is targeted to build awareness of the channel’s acclaimed programming including provocative drama series American Horror Story and dark comedy series Wilfred. The multi-platform media mix includes television, radio, digital, OOH and print.
Leading up to the launch, targeted television promos showcasing the ground-breaking programming lineup are running across all Rogers-owned networks and channels. Plus, 30-second radio spots and 10-second tags are scheduled to run across the country, in addition to print ads in newspaper and weekly Rogers Media publications HELLO! Canada and Maclean's. Also, out-of-home advertising such as billboards, transit shelters, subway/transit interiors, bus sides and digital restobars have been unveiled in numerous markets. A mix of display, pre-roll videos and search engine ad placements will support the digital campaign across various online networks including You Tube, AOL, Google and Yahoo!.
About FX Canada
FX Canada is a digital specialty channel that delivers critically-acclaimed dramas and hit comedies, including FX original series American Horror Story, Wilfred, The League, Lights Out, Terriers and Sons of Anarchy. Delivering compelling entertainment to Canadians, FX Canada’s unique content also features movies and original Canadian programming. FX Canada is a part of Rogers Broadcasting Limited, a division of Rogers Communications Inc. (TSX: RCI and NYSE: RCI) which is a diversified Canadian communications and media company.
For more information, please contact:
Sónia Brum, 416.764.3194, firstname.lastname@example.org
Michelle Lomack, 416.764.3190,email@example.com
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