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(Toronto – Monday, October 31st) People in Wilfred dog costumes took to the streets for the morning and evening commute to gear up commuters for the launch of FX Canada today – Monday, October 31st. Dogs were sniffing around the Bloor Subway line, Yonge-University Line, Union, King and Queen street car to promote the launch of the channel and premiere of Wilfred tonight at 11pm ET/PT on FX Canada.

High-res images of the Wilfred dogs available at

FX Canada is now available in standard and high definition to Rogers Digital customers beginning today with a two-month free-view on channel 318. Plus, viewers can also catch their favourite FX Canada programs on demand on Rogers On Demand Online. Viewers can contact local cable providers for additional carriage information. If you missed the dogs this morning, look out for them tomorrow - Tuesday,
November 1st from 6:30am – 9:30am and 4:00pm – 6:00pm on the Bloor Subways line, Yonge-University Line, Union, King and Queen street car.

About FX Canada
FX Canada is a digital specialty channel that delivers critically-acclaimed dramas and hit comedies, including FX original series American Horror Story, Wilfred, The League, Lights Out, Terriers and Sons of Anarchy. Delivering compelling entertainment to Canadians, FX Canada’s unique content also features movies and original Canadian programming. FX Canada is a part of Rogers Broadcasting Limited, a division of Rogers Communications Inc. (TSX: RCI and NYSE: RCI) which is a diversified Canadian communications and media company.

Media Contact:
Stephanie Leslie, Roger Media Television,416-764-3191

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