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NISSAN CANADA INC. SIGNS ON AS FOUNDING PARTNER OF CANADA'S GOT TALENT ON CITYTV

TORONTO (November 8, 2011)  Rogers Media Inc. today announced a multiplatform sponsorship agreement with Nissan Canada Inc. as a founding partner of Canada’s Got Talent on Citytv. Nissan joins previously-announced Tim Hortons Inc., as well as Rogers Communications Inc. (RCI), as the three exclusive founding partners of the hit series, which premieres in March 2012.
 
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Activation for Nissan begins this week, with taped episodes of the Live Theatre Audience Tour from Vancouver. Tim Hortons has been engaged since early Fall with brand integration on the Canada’s Got Talent cross-country audition tour, while RCI’s sponsorship agreement will be unveiled during the broadcast.
 
“Despite the recent challenging economy, we have experienced an overwhelmingly positive response from the Canadian advertising community and its desire to be closely associated with the world-class ‘Got Talent’ brand,” said Dale Hooper, Senior Vice-President, Sales & Marketing, Rogers Media Inc. “With the breadth of our portfolio of assets, we are able to deliver to clients integrated brand marketing and business solutions that are both unique in nature and reach mass audiences on multiple platforms. The tremendous support from Nissan, Tim Hortons and Rogers, all iconic brands in the Canadian market, provides us with a strong foundation for success for this home-grown Canadian series.”   
 
Nissan’s sponsorship of Canada’s Got Talent includes exclusivity in the automotive category and extends across multiple platforms, including television, online and mobile. The agreement incorporates in-show integration, commercial activity and promotion. The sponsorship also features on-site presence at live Canada’s Got Talent events and presence at Nissan dealerships across the country.
 
“Nissan is excited to be a key sponsor of Canada’s Got Talent,” said Judy Wheeler, Director, Nissan Marketing. “We are thrilled to be partners of a great event that showcases local home-grown talent that displays the passion of Canadian entertainers. Canada’s Got Talent is a wonderful stage for them to achieve their dreams and become part of the Canadian culture and fabric. And we at Nissan are proud to be part of this truly Canadian event, collectively bringing Canadians together coast to coast.”
 
Rogers Communications Inc. is the cable and wireless sponsor of Canada’s Got Talent. Involvement with the series includes innovative initiatives that will connect and engage fans across the country on multiple platforms using first-to-market products and services. Additional details will be announced in early 2012 as broadcast details are unveiled.
 
“This partnership of strong, innovative brands and programming provides us with a unique opportunity to showcase the best utilization of multiplatform formats. We are confident this will lead the way for the industry in best practices,” said Shelagh Stoneham, Vice-President, Brand and Marketing Communications, Rogers Communications.
Announced in early September, Tim Hortons was the first founding partner of Canada’s Got Talent, with an integrated activation program that includes in-show brand-sell, product placement and integration, on-site giveaways, and commercial activity.
 
Additional brand partnerships for Canada’s Got Talent will be announced in the coming months leading up to the series premiere.
 
The Canada’s Got Talent Live Theatre Audition Tour is currently underway, with host Dina Pugliese and judges Martin Short, Measha Brueggergosman and Stephan Moccio visiting six Canadian cities to see the short-list of talented performers who came out in unprecedented numbers for the first round of auditions. Tickets for the tour are free-of-charge and are available at cgtaudience@insighttv.com

Canada’s Got Talent is the largest national talent search in Canadian television history and will feature a colourful array of hopeful stars, including comedians, contortionists, impressionists, jugglers, magicians, ventriloquists, dancers and singers all vying for a chance to perform on national television and win the coveted title. This original series is a tribute to the rich talents that define and characterize Canada’s diversity.

About Nissan Canada Inc.
Nissan Canada Inc. (NCI) is the Canadian sales, marketing and distribution subsidiary of Nissan Motor Limited and Nissan North America, Inc. With offices in Vancouver (BC), Mississauga (ON), and Kirkland (QC), NCI directly employs 250 full-time staff. There are 171 independent Nissan dealerships and 29 Infiniti retailers across Canada. A pioneer in zero emission mobility, Nissan made history with the introduction of the Nissan LEAF, the first affordable, mass-market, pure-electric vehicle and winner of numerous international accolades including the prestigious 2011 European Car of the Year and World Car of the Year awards. More information about Nissan in Canada and the complete line of Nissan and Infiniti vehicles can be found online at www.nissan.ca and www.infiniti.ca

About Citytv
Citytv™ television stations in Toronto, Vancouver, Calgary, Edmonton and Winnipeg offer viewers intensely-local, urban-oriented, culturally-diverse television programming. A distinct alternative to other conventional television stations, Citytv engages its viewers with dynamic on-air personalities and delivers an entertaining mix of news, local-interactive formats such as: Breakfast Television and CityLine; as well as local Canadian and US acquired prime time entertainment programming. Citytv is a part of Rogers Broadcasting Limited, a division of Rogers Communications Inc. (TSX: RCI and NYSE: RCI) which is a diversified Canadian communications and media company. For more information on Citytv stations and programming, visit www.citytv.com
 
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For more information, please contact: 

Stephanie Perron, Publicity Coordinator, Canada’s Got Talent, Rogers Media Inc.
stephanie.perron@rci.rogers.com, 647.278.6799
 
Cary Mignault, Unit Publicity Manager, Canada’s Got Talent, Insight Productions
cmignault@insighttv.com, 416.435.9295

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