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CITYLINE REIGNS SUPREME AS #1 CANADIAN DAYTIME SHOW FOR WOMEN IN KEY DEMOS

CITYLINE REIGNS SUPREME AS #1 CANADIAN DAYTIME SHOW FOR WOMEN IN KEY DEMOS

Continues to lead ratings in all key demos and major markets across Canada  –

-      Roster of 30 industry experts have become household names –

 

(TORONTO – November 28, 2011)CityLine – Canada’s longest-running Canadian daytime show for women – continues its momentum into the winter season wearing the crown of Canada’s favourite destination for entertaining lifestyle and relationship information, outperforming the competition in all of Canada’s major English markets.

 

BBM data confirms thatCityLine is the #1 Canadian daytime show for women in the key F25-54 and F18-49 demos, besting competitorsThe Marilyn Denis Show (CTV) andSteven and Chris (CBC) in all key markets across Canada.  Combined across all markets, CityLine outperforms The Marilyn Denis Show (CTV) and Steven and Chris (CBC) by 175% and 252% (F25-54) and by 182% and 231% (F18-49), respectively. BBM data also confirms thatCityLine viewers are younger with higher household incomes than the direct competition.  CityLine airs Monday to Friday at 9 a.m. ET/PT.

 

CityLine is Canada's undisputed leader in daytime, lifestyle programming,” said Jordan Schwartz, Vice President, Lifestyle and Entertainment Production, Rogers Media. “Throughout its proud history, CityLine has launched many on-air careers, personalities and brands.  As we move through the 2011/12 season, CityLine is stronger than ever.  We know that our loyal viewers trust host Tracy Moore and the CityLine team to deliver the top experts, best guests, relevant topics and exciting shows.” 
Canadian Daytime Programming Comparison
                                                               AMA F-25-54
Rank:
Program
Toronto
Vancouver
Calgary
Edmonton
1
CityLine (Citytv)
17,500
3,700
1,700
1,600
2
The Marilyn Denis Show (CTV)
10,300 (-41%)
1,900 (-49%)
1,000 (-41%)
900 (-44%)
3 (#2, Edmonton)
Steven and Chris (CBC)
4,700 (-73%)
1,100 (-70%)
500 (-71%)
1,000 (-38%)
 
                                                                AMA F18-49
Rank:
Program
Toronto
Vancouver
Calgary
Edmonton
1
CityLine (Citytv)
14,600
3,100
1,700
1,300
2
The Marilyn Denis Show (CTV)
7,100 (-51%)
1,500 (-52%)
1,000 (-41%)
800 (-38%)
3 (#2, Edmonton)
Steven and Chris (CBC)
3,400 (-77%)
1,000 (-68%)
500 (-71%)
1,100 (-15%)

Please visit www.rogersmediatv.ca for images.

With Gemini nominated host Tracy Moore, CityLine covers an extensive array of lifestyle themes, with a targeted female focus on specific topics every day of the week. On Mondays, viewers can enjoy an “Around the House” theme; Tuesdays is varied specials, including everything from ‘Makeover Madness’ to cooking advice to food and entertaining experts; Wednesdays is ‘Health and Family Day’; Thursdays is ‘Home Day’, with a look at the latest trends in home décor and a special emphasis on offering advice to viewers; rounding out the week is the top-rated ‘Fashion Friday’, which includes makeovers and advice for viewers  on how to wear the hottest looks of the season and where to buy them. 

Complementing CityLine’s themed programming is a full roster of more than 30 trusted and loved guest experts who continue to keep viewers entertained and informed. Watch Lynn Spence, Sandra Pittana and Lisa Rogers take on fashion; Bill Rowley, Grace Tartaglia, Maurice Fiorio create fabulous hair, and Derek Selby, Kirk Brierley and Dino Dilio on make-up.CityLine’s home design experts include Brian Gluckstein, Eric McClelland, Jackie Glass, Mary Dobson, Sharon Grech, Karen Sealy and Kimberley  Seldon, as well as Yanic Simard and  Leigh Ann Allaire Perrault.  Resident ‘foodies’ include three chefs Michael Bonacini, Jason Parsons and Massimo Capra, who were recently named winners of the prestigious 2011 Canadian Culinary Book Awards for ‘3 Chefs: The Kitchen Men’, as well as Marilyn Smith, Claire Tansey, and Randy Feltis. Health and Family experts include relationship specialist Karyn Gordon, women’s health expert Marjorie Dixon, and parenting expert Nanny Robina.

 

Get even more of CityLine online!CityLine.ca is your source for all things lifestyle, from recipes and entertaining tips, to fashion, beauty and health advice, to home decor and gardening how-to’s, not to mention the popular CityLine book club B.Y.O.B. (Bring Your Own Book) and the annual holiday cookie swap. Watch the live stream of CityLine each day at 9am ET online and on iPad.  And now there are more ways to connect with CityLine than ever before -- share project or recipe photos and videos via the 'As Seen On CityLine' submitter tool.  Follow the CityLine Facebook page and Twitter @CityLine.ca and @tracycityline.

 

Citytv™ television stations in Toronto, Vancouver, Calgary, Edmonton and Winnipeg offer viewers intensely-local, urban-oriented, culturally-diverse television programming. A distinct alternative to other conventional television stations, Citytv engages its viewers with dynamic on-air personalities and delivers an entertaining mix of news, local-interactive formats such as: Breakfast Television and CityLine; as well as local Canadian and US acquired prime time entertainment programming. Citytv is a part of Rogers Broadcasting Limited, a division of Rogers Communications Inc. (TSX: RCI and NYSE: RCI) which is a diversified Canadian communications and media company. For more information on Citytv stations and programming, visit www.Citytv.com
Source:  BBM Canada, January-May/September-October 2011
- 30 -
 Media Contacts:
Stephanie Leslie, Rogers Media Television, 416-764-3191, stephanie.leslie@rci.rogers.com
Michelle Lomack, Rogers Media Television, 416-764-3190, michelle.lomack@rci.rogers.com

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