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Ford Models Supermodel of the World Canada LIVE Broadcast Finale on Citytv

FOR IMMEDIATE RELEASE:

Ford Models Supermodel of the World Canada LIVE Broadcast Finale on Citytv
Special Performance by Juno Award Winner LIGHTS

(Toronto – September 25) Catch the exciting finale of the four-part series Maybelline Presents Ford Models Supermodel of the World Canada broadcast LIVE from Citytv’s state-of-the-art broadcast facility in the heart of downtown Toronto, featuring a performance by 2009 Juno Award Winner LIGHTS. One of the fantastic six finalists will go on to represent Canada in the Ford Supermodel of the World Competition. Find out who will walk the runway to stardom Saturday, September 26 at 8PM ET/PT/MT/CT on Citytv.

Artwork available at www.rogersmediatv.com

Hosted by Citytv personality Dina Pugliese (Breakfast Television Toronto) and TeenFlare.com editor Laura Lanktree, the coast-to-coast Ford Models search for the next great talent to join its roster ends in a spectacular finale featuring a performance of the hit single “Saviour” by Juno Award winner, LIGHTS. In the previous three episodes the contestants experienced a crash course in modeling and fashion learning the best from industry pros at Ford, Maybelline, Redken and Diesel, perfecting their runway strut and posing for the camera in high-fashion shoots as the field was narrowed from twelve to the final six.

The winner of the Ford Models Supermodel of the World Canada search will represent Canada in the Ford Supermodel of the World competition to be held in January 2010 in Brazil with representatives from over 50 countries and the winner of the Ford Supermodel of the World competition will receive a $250,000 (US) modeling contract with Ford Models.

The Ford Models Supermodel of the World Canada search has produced four beautiful world finalists including last year’s winner Shelby Furber, and Kate Somers in 2007. Both girls are currently working with some of the world’s top designers and photographers. In the 30-year history of Ford Supermodel of the World, Canadian girls have won three times – more than any other country - Leanne Spencer (1996), Monika Schnarre (1986), Tricia Helfer (1992).

Visit www.Citytv.com for photos from the auditions, bios, fashion articles, videos, and behind the scenes photos the contestants have taken themselves. Plus – read Laura Lanktree’s blog about the nationwide search and vote for your favourite contestant to win the “Fan Favourite Award.”

Citytv™ television stations in Toronto, Vancouver, Calgary, Edmonton and Winnipeg  offer viewers intensely-local, urban-oriented, culturally-diverse television programming.  A distinct alternative to other conventional television stations, Citytv engages its viewers with dynamic on-air personalities and delivers an entertaining mix of news, local-interactive formats such as: Breakfast Television and CityLine; as well as local Canadian and US acquired prime time entertainment programming.  Citytv is a part of Rogers Broadcasting Limited, a division of Rogers Communications Inc. (TSX: RCI and NYSE: RCI) which is a diversified Canadian communications and media company.   For more information on Citytv stations and programming, visit www.Citytv.com

FORD Models, which began in 1946 by Eileen and Jerry Ford, was the world’s first model management agency and went on to represent the biggest names of the decades - Jean Shrimpton in the 60s, Lauren Hutton in the 70s, Christie Brinkley in the 80s (and today), Christy Turlington in the 90s. Today, FORD Models represents many of the most recognizable and successful faces in fashion synonymous with glamour and prestige. It is comprised of ten divisions representing some of the world’s most diverse talent. In addition to the New York City headquarters, Ford has offices in Los Angeles, Chicago, Miami, Scottsdale, San Francisco, Milwaukee, Toronto, Paris, São Paulo and Rio de Janeiro.

Maybelline New York is the number one global cosmetics brand and is available in over 128 countries worldwide. Offering more than 200 products, Maybelline New York combines technologically advanced formulas with on-trend expertise to create accessible cosmetics with a cool, urban edge and a spirited style.

Diesel is a worldwide, forward thinking, lifestyle brand. From its Headquarters in Molvena (Italy) it directly manages 18 subsidiaries across Europe, Asia and the Americas. It is now present in more than 80 countries with 5.000 points of sale, including more than 400 company owned stores. Diesel is part of the holding Only the Brave, which also incorporates 55DSL - a brand strongly linked to street wear and urban culture, Staff International – an Italian company that manufactures and distributes brands such as Diesel Denim Gallery, Maison Martin Margiela, DSquared2, Vivienne Westwood, Victor & Rolf, Marc Jacobs Menswear- and controlling majority of stakes in Maison Martin Margiela and Viktor and Rolf. Diesel has two flagship stores in Canada, the first Montagne Street in Montreal, the second in the heart of Toronto’s Yorkville neighbourhood.

Redken is a leading manufacturer of professional haircare, styling and haircolour products, where superior technology is balanced with the industry's best educators and a street sense of fashion that keeps Redken on the cutting edge. Redken is available and guaranteed only at fine salons in Canada. To learn more visit redken.ca where all the latest Redken information, downloadable images and product specifications can be found. Consumers can call 1.866.9.REDKEN or log onto www.redken.ca to locate a Redken salon. Redken supports One X One, a foundation committed to eliminating child poverty here and abroad. GET INSPIRED. SEE YOUR STYLIST. REDKEN 5TH AVENUE

For further information, please contact:
Veronica Logue, Citytv, 416.764.3195, veronica.logue@rci.rogers


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