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CITYTV FIRST TO MARKET WITH NEW VIDEO APP FOR IPHONE AND IPOD TOUCH OFFERING FREE LIVE PROGRAMMING, LAUNCHING TODAY

 

- Available for download on iTunes Canada -
- Breakfast Television Toronto and CityLine now available live on television, online, on tablet and on mobile -

(Toronto – Dec. 8, 2011) Building on the overwhelming success of the Citytv Video App for iPad, Citytv today announced the launch of its latest mobile offering - the new Citytv Video App for iPhone and iPod touch. Featuring live streaming from Citytv’s roster of leading morning and daytime programming,this marks a Canadian industry first as Citytv becomes the only media outlet to offer free live programming on mobile. Beginning today, the Citytv Video App for iPhone and iPod touch will be available for download on iTunes Canada at www.itunes.ca/appstore.

Live content on the Citytv Video App for iPhone includes Toronto’s No. 1 morning show, Breakfast Television Toronto, Canada’s No. 1 daytime show, CityLine, and the upcoming popular annual tradition, Citytv New Year’s Bash. The app also includes on-demand prime time content, featuring full length episodes and never-before-seen clips of hit series 2 Broke Girls, Suburgatory, The Middle, Revenge and Person of Interest, to name a few.

The Citytv iPhone App comes on the heels of the network’s launch of the prime time video app on iPad last year – another industry first.

“Citytv continues to remain at the forefront of innovative digital content. The new app for iPhone offers the same great user experience as our popular iPad app,” said Andrea Gagliardi, Senior Director and General Manager, Broadcasting, Digital. “This new app demonstrates our ongoing commitment to deliver unique, entertaining and informative content to our viewers anytime and anywhere on multiple devices.”

In addition to live and on-demand programming, the Citytv iPhone app includes a number of convenient features, such as a TV schedule, notification service that reminds users when their favourite shows are available on the app and television, and a functionality that saves users’ viewing history and favourites. The Citytv Video App also allows users to share video links on Facebook, Twitter and via email.
Beyond the television and mobile experience, Citytv is everywhere as a multiplatform brand, accessible to viewers on multiple mediums with a dynamic array of content. Citytv.com offers full episodes and exciting extras from Citytv’s hit programming, available post broadcast.
Citytv™ television stations in Toronto, Vancouver, Calgary, Edmonton and Winnipeg offer viewers intensely-local, urban-oriented, culturally-diverse television programming. A distinct alternative to other conventional television stations, Citytv engages its viewers with dynamic on-air personalities and delivers an entertaining mix of news, local-interactive formats such as: Breakfast Television and CityLine; as well as local Canadian and US acquired prime time entertainment programming. Citytv is a part of Rogers Broadcasting Limited, a division of Rogers Communications Inc. (TSX: RCI and NYSE: RCI) which is a diversified Canadian communications and media company. For more information on Citytv stations and programming, visit www.Citytv.com


Follow us on Twitter @Citytv_PR


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Media Contacts:
Stephanie Leslie, Citytv, 416.764.3191, stephanie.leslie@rci.rogers.com
Sónia Brum, Citytv, 416.764.3194, sonia.brum@rci.rogers.com


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