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ADDITIONAL STAR-STUDDED DETAILS ANNOUNCED FOR CANADA’S #1 YEAR-END CELEBRATION, THE CITYTV NEW YEAR’S BASH

FOR IMMEDIATE RELEASE


– The biggest party in the country includes performances by Karl Wolf, JRDN, Neverest, George Canyon, and the cast of American Idiot –
– New this year, Canadians can enjoy expanded four-hour coverage with two-hour, live shows from Toronto and Calgary –
– Kiss 92.5 FM to simulcast Toronto event live –
– Multiplatform event coverage with New Year’s Bash available on television, radio, online and mobile devices –


(TORONTO – December 12, 2011) Ringing in 2012 in style, Citytv today announced additional performers for Canada’s favourite party, the Citytv New Year’s Bash on Saturday, Dec. 31. Live in Toronto, hit singer Karl Wolf, Canadian hip-hop artist JRDN, pop rock band Neverest, pop star Aleesia, and the cast of the highly-anticipated musical American Idiot will join previously announced performers Backstreet Boy Howie D and singer/songwriter Anjulie. And for the first time, Calgary’s inaugural bash will feature Canadian country sensation George Canyon, R&B artist Raghav and multi-platinum selling artist Alyssa Reid, in addition to award-winning Canadian band Down With Webster.

The December 31 broadcast begins at 10pm ET/CT and 8pm MT/PT on Citytv with a two-hour national telecast from the Toronto event, followed by a two-hour national broadcast from Calgary. Toronto’s Citytv New Year’s Bash will also be seen at 10pm ET on OMNI.1, while Calgary’s event will be seen at 10:15pm MT/PT on OMNI Alberta and OMNI BC.

A live stream of the Citytv New Year’s Bash will also be available online at www.Citytv.com and on the Citytv Video App for iPad, iPhone and iPod touch, available through this link at iTunes Canada. Plus, Toronto’s KISS 92.5 FM will be broadcasting the event in simulcast live on-air and streaming on their station’s website kiss925.com.

This New Year’s, Citytv is indeed everywhere from the streets of Toronto and Calgary to social media across the country. Viewers are encouraged to join the conversation and engage with other Canadians via Twitter using the #Citytv2012 hash tag to share memories, comments and favourite moments from the evening’s festivities.

Earning top billing as the party station for Canadians on December 31 each year, Citytv’s annual event is the #1 New Year’s Eve broadcast in the key P2+ and A25-54 demos. Last year, the telecast garnered 793,400 viewers (P2+) with 5.6 million unique viewers (P2+) tuning in to some or all of the broadcast on Citytv and OMNI 2. As the overwhelming choice for New Year’s Eve entertainment and coverage, Citytv’s broadcast bested its closest competitor, Global’s New Year’s Eve at Niagara Falls, by 23% in the P2+ and A25-54 demos, as well as 32% in the A18-49 demo. Plus, the 2010 Citytv New Year’s Bash was the most-watched New Year’s celebration – Canadian or American – on Canadian television last year.*

In Toronto, the Citytv New Year’s Bash will once again take place outdoors at Nathan Phillips Square with Citytv hosts Gord Martineau, Tracy Moore, Dina Pugliese and Kevin Frankish. And in Calgary, Breakfast Television hosts Ted Henley, Tara Slone, Jill Belland and Andrew Schultz will usher in the New Year with a free event and live broadcast from downtown Calgary at Olympic Plaza. In addition to the cross-country, star-studded telecast, viewers and spectators will be treated to special holiday greetings from some of television’s biggest prime time stars.

Once again, the Citytv New Year’s Bash boasts key brand partnerships which will enhance the event for spectators in both Toronto and Calgary. For the 3rd consecutive year, Ferrero Rocher returns as a sponsor of Toronto’s 27th annual event. The premier chocolate company will host a VIP area at Nathan Phillips Square, offering spectators an exclusive viewing experience at the event. Citytv viewers can win wristbands for the VIP treatment by tuning in to Breakfast Television from 5:30am to 9am locally and CityLine at 9am locally or on-site where a handful of lucky spectators will be picked out of the audience to enjoy a bird’s eye view of the event. In addition, Chevrolet joins this year as new sponsor of the Citytv New Year’s Bash with their latest Chevrolet Sonic vehicle. Five finalists in Calgary will be selected from all of the eligible entries as Citytv and Chevrolet Sonic Turbo-Charge the New Year. Each of the finalists will be provided with a key, and the participant whose key starts the 2012 Chevrolet Sonic will drive away a winner. Please see the following link for further details: http://contests.citytv.com/sonic2011/cal/index.aspx.

Social Media Links:

Citytv’s New Year’s Bash, Twitter Hash Tag – #Citytv2012
Citytv – @City_tv
Citytv Publicity – @Citytv_PR


About Citytv
Citytv™ television stations in Toronto, Vancouver, Calgary, Edmonton and Winnipeg offer viewers intensely-local, urban-oriented, culturally-diverse television programming. A distinct alternative to other conventional television stations, Citytv engages its viewers with dynamic on-air personalities and delivers an entertaining mix of news, local-interactive formats such as: Breakfast Television and CityLine; as well as local Canadian and US acquired prime time entertainment programming. Citytv is a part of Rogers Broadcasting Limited, a division of Rogers Communications Inc. (TSX: RCI and NYSE: RCI) which is a diversified Canadian communications and media company. For more information on Citytv stations and programming, visit www.Citytv.com.

*Source: BBM Canada

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Media Contacts:
Sónia Brum, Citytv, 416.764.3194, sonia.brum@rci.rogers.com
Michelle Lomack, Citytv, 416.764.3190, michelle.lomack@rci.rogers.com


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