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DJ RUSSELL JAMES REUNITES WITH HIS FIRST EDMONTON RADIO LOVE AS PROGRAM DIRECTOR FOR 91.7 THE BOUNCE

- One of Edmonton’s biggest names in radio returns to No. 1 hit music station, 91.7 The Bounce -
- From star-studded clubs to hit-pumping stations across the continent, comeback kid Russell James rejoins Rogers Radio as Program Director -

(EDMONTON – February 15, 2012) Rogers Radio station 91.7 The Bounce today announced the homecoming of one of its greatest exports – DJ to the stars, music producer and on-air personality Russell James – to its renowned team of hosts, producers and programmers.  A familiar voice to listeners, James returns to the station this month as Program Director.

Social media links:
Twitter: @917TheBounce  
Facebook: Facebook.com/917TheBounce
YouTube: YouTube.com/917TheBounce
Russell James Twitter: Twitter.com/DJRussellJames

To tweet this alert: 
http://bit.ly/zJcnZe

“We’re excited to have one of Canada’s brightest programmers back in our studio, bringing his progressive attitude, innovative ideas, and innate connection with the music industry back to the birthplace of his Edmonton radio career,” said Al Ford, Operations Manager, 91.7 The Bounce.

James has mixed music at parties for the likes of internationally-recognized stars including Prince and Justin Timberlake.  He began his Edmonton radio career at 91.7 The Bounce in 2007, and helped propel the station to first place in local ratings in less than one year in his various roles as Music Director, Assistant Program Director, DJ, on-air personality and creator of the 5 O’Clock Traffic Jam.  For his innovative work at the station, Russell received a Canadian Music Industry Award nomination in 2009 as Music Director of the Year.

“Returning to my Edmonton radio roots as Program Director at 91.7 The Bounce is an opportunity I ultimately couldn’t pass up,” said James. “I look forward to breaking the mold of what people expect from a hit-music station, by bringing listeners music that is at the forefront of the industry today.”

Most recently Program Director and Mixshow DJ at Edmonton’s HOT 107 FM, his radio career has spanned from producer, to host, to mixer at stations in Vancouver, Calgary and Toronto. James also helped assemble, manage and produce tracks for Canadian pop group SoulDecision at age 20. A renowned DJ for private parties of international celebrities, James holds a monthly DJ residency at Haute nightclub in Hollywood.

About Rogers Media Inc.
Rogers Media Inc., a division of Rogers Communications Inc., (TSX: RCI; NYSE: RCI), operates Rogers Broadcasting Ltd. and Rogers Publishing Ltd. Rogers Broadcasting has 55 AM and FM radio stations across Canada. Television properties include five Citytv stations, five OMNI multicultural television stations, Sportsnet (consisting of four regional channels and the nationally-distributed Sportsnet ONE), and The Shopping Channel, a televised and internet shopping service. Rogers Publishing produces many well-known consumer magazines, such as Maclean's, Chatelaine, Flare, L'actualité, and Canadian Business, and is the leading publisher of a number of industry, medical and financial publications. All media properties are integrated with their own popular websites. Rogers Media Inc. owns Rogers Centre stadium, a year-round sports and entertainment facility, and the Toronto Blue Jays Baseball Club.

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Media Contacts:
Nicolas Brancaccio, Rogers Radio, 416.764.3261, nicolas.brancaccio@rci.rogers.com
Charmaine Khan, Rogers Radio, 416.277.0450, charmaine.khan@rci.rogers.com  


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