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ROGERS MEDIA PARTNERS WITH LEADING CORPORATIONS FOR ADDITIONAL SPONSORSHIPS OF CANADA’S GOT TALENT ON CITYTV

- BlackBerry, Excel, Orville Redenbacher’s, Walt Disney Studios Motion Pictures Canada, and The Division of Tourism and Transportation of the Tobago House of Assembly sign on as national sponsors -

- Join previously announced founding partners Nissan Canada, Rogers Communications, and Tim Hortons -

To tweet this release: http://bit.ly/zvn7ys

(TORONTO – February 16, 2012) As Canada’s Got Talent gets ready to take centre stage on Citytv, Rogers Media today announced five key multiplatform sponsorship agreements with iconic brands and leading world-wide companies.

The five sponsors – BlackBerry® maker Research In Motion (RIM), Wrigley’s Excel, ConAgra Foods’ Orville Redenbacher’s, Walt Disney Studios Motion Pictures Canada, and The Division of Tourism and Transportation of the Tobago House of Assembly – will receive variations in multiplatform sponsorship integration across Rogers Media platforms, which include television, online and mobile devices. Activations also entail on-site presence, in-show content, brandsell opportunities, billboards and bumpers, in-store point-of-sale, co-branded promotions, and an online microsite within CanadasGotTalent.com.

“The breadth and depth of our assets give us the unique ability to create customized integrated business solutions to meet our sponsors’ brand objectives,” said Dale Hooper, Senior Vice-President, Sales & Marketing, Rogers Media. “We are thrilled to round out our strong portfolio of sponsors for Canada’s Got Talent with these iconic brands.” 

These brand partnerships join previously announced Canada’s Got Talent founding partners Nissan Canada Inc., Rogers Communications Inc., and Tim Hortons Inc.  

Canada’s Got Talent premieres Sunday, March 4 at 8 p.m. local time. The weekly one-hour performance show airs Sundays at 8 p.m. local time, with the results show on Mondays at 7 p.m. local time. The series concludes with the finale on May 14 at 7 p.m. local time.

Canada’s Got Talent is the largest national talent search in Canadian television history and will feature a colourful array of hopeful stars, including comedians, contortionists, impressionists, jugglers, magicians, ventriloquists, dancers and singers all vying for a chance to perform on national television and win the coveted title. This original series is a tribute to the rich talents that define and characterize Canada’s diversity.

About ConAgra Foods Canada, Inc.
ConAgra Foods Canada, based in Mississauga, Ontario, is a division of ConAgra Foods Inc. (NYSE: CAG), based in Omaha, Nebraska.  ConAgra is one of North America’s largest packaged-food companies, serving consumer grocery retailers, as well as restaurants and other foodservice establishments.  Popular ConAgra Foods consumer brands include: Healthy Choice, Orville Redenbacher’s, Hunt’s, Snack Pack, Chef Boyardee, PAM, POGO, VH, and many others. For more information, please visit us at
www.conagrafoods.ca.

About The Division of Tourism and Transportation of the Tobago House of Assembly
The Division of Tourism and Transportation of the Tobago House of Assembly is charged with the responsibility of developing and maintaining Tobago’s unique tourism product.  The island’s picturesque real estate includes long stretches of white sandy beaches, crystal clear waters, the oldest protected forest reserve in the Western Hemisphere and rolling hills that afford spectacular views of it all. Untouched and unspoiled, Tobago maintains an old world island charm that makes it the ideal destination for nature lovers, diving enthusiasts, sports fanatics and couples looking for the perfect place to say ‘I do’.  For more information, visit
www.visittobago.gov.tt.

About Research In Motion
Research In Motion (RIM), a global leader in wireless innovation, revolutionized the mobile industry with the introduction of the BlackBerry® solution in 1999. Today, BlackBerry products and services are used by millions of customers around the world to stay connected to the people and content that matter most throughout their day. Founded in 1984 and based in Waterloo, Ontario, RIM operates offices in North America, Europe, Asia Pacific and Latin America. RIM is listed on the NASDAQ Stock Market (NASDAQ: RIMM) and the Toronto Stock Exchange (TSX: RIM). For more information, visit www.rim.com or www.blackberry.com.

About The Walt Disney Studios
For more than 85 years, The Walt Disney Studios has been the foundation on which The Walt Disney Company (NYSE: DIS) was built. Today, the Studio brings quality movies, music and stage plays to consumers throughout the world. Feature films are released under four banners: Walt Disney Pictures, which includes Walt Disney Animation Studios and Pixar Animation Studios; Disneynature; Marvel; and Touchstone Pictures, which includes the distribution of live-action films from DreamWorks Studios. Original music and motion picture soundtracks are produced under Walt Disney Records and Hollywood Records, while Disney Theatrical Group produces and licenses live events, including Broadway theatrical productions, Disney on Ice and Disney LIVE!.  For more information, visit
www.waltdisneystudios.com.

 

About Wrigley

The Wm. Wrigley Jr. Company is a recognized leader in confections with a wide range of product offerings including gum, mints, hard and chewy candies, lollipops, and chocolate. The Company has operations in more than 40 countries and distributes its world-famous brands in more than 180 countries. Three of these brands – Wrigley's Spearmint®, Juicy Fruit®, and Altoids® – have heritages stretching back more than a century. Other well-loved brands include Excel ®, Doublemint®, Life Savers®, Skittles®, Extra Professional®, Starburst®, Freedent®, Hubba Bubba®, and 5®. Wrigley is headquartered in Chicago, Illinois and operates as a subsidiary of Mars, Incorporated, based in McLean, Virginia. Mars is a $30-billion, family-owned company that produces some of the world's leading confectionery, food and petcare products and has growing beverage and health & nutrition businesses.

About Citytv
Citytv™ television stations in Toronto, Vancouver, Calgary, Edmonton and Winnipeg offer viewers intensely-local, urban-oriented, culturally-diverse television programming. A distinct alternative to other conventional television stations, Citytv engages its viewers with dynamic on-air personalities and delivers an entertaining mix of news, local-interactive formats such as: Breakfast Television and CityLine; as well as local Canadian and US acquired prime time entertainment programming. Citytv is a part of Rogers Broadcasting Limited, a division of Rogers Communications Inc. (TSX: RCI and NYSE: RCI) which is a diversified Canadian communications and media company. For more information on Citytv stations and programming, visit
www.citytv.com

All brands, product names, company names, trademarks and service marks are the properties of their respective owners.

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For more information, please contact:
Sónia Brum, Publicity Manager, Citytv,
sonia.brum@rci.rogers.com, 647.338.7381
Stephanie Perron, Publicity Coordinator for Canada’s Got Talent, Citytv
, stephanie.Perron@rci.rogers.com, 647.278.6799


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