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ROGERS RADIO STATIONS 98.1 CHFI AND KISS 92.5 DOMINATE TORONTO AIRWAVES

 
 
FOR IMMEDIATE RELEASE: 
 
– 98.1 CHFI claims top spot as Toronto’s No. 1 radio station –
– Roz and Mocha on KiSS 92.5 takes No. 1 Top 40 morning show spot in Toronto for key demographic –
 
(TORONTO – March 8, 2012) Rogers Radio continues to dominate Toronto’s airwaves with the No.1 stations in key demographics - 98.1 CHFI and KiSS 92.5. As announced today in the Bureau of Broadcast Measurement (BBM) survey report, 98.1 CHFIclaimed top spot as the No. 1 radio station in Toronto with key audience demographics (12+, A18-34, A18-49, and A25-54).  Capturing a record 15.8 per cent share in the 12+ demo, 98.1 CHFI almost doubled the share of runner up, commercial station 104.5 CHUM FM. In addition to its overall market share success, 98.1 CHFI also took top spot for total listeners in Toronto for a commercial station.
In the key demographic of adults 18-34, Rogers station KiSS 92.5 claims the No. 1 position amongst all Top 40 radio stations in the city. The Roz and Mocha show onKiSS 92.5also claimed the No.1 position for Top 40 morning show in Toronto in this demo.
“The strong performance by our stations speaks to the passion and dedication of our staff to keep bringing listeners fresh and interesting content each and every day,” said Julie Adam, Vice-President, Programming, Rogers Radio. "These results indicate that our programming is resonating with our key audiences and we will continue to deliver into 2012."
These numbers come on the heels of the BBM survey results released today, which also saw Rogers Radio stations across the country maintain strong audience levels in markets across Canada.
About Rogers Media Inc.  
Rogers Media Inc., a division of Rogers Communications (TSX: RCI; NYSE: RCI), is a diversified leading Canadian media company that engages in television and radio broadcasting, publishing, digital, and sports entertainment.  Rogers Broadcasting has 55 AM and FM radio stations across Canada; television properties include five Citytv stations, five OMNI multicultural television stations, Sportsnet (consisting of four regional channels and the nationally-distributed Sportsnet ONE and Sportsnet World), and The Shopping Channel, a televised and internet shopping service.  Rogers Publishing produces many well-known consumer and online magazines, such as Maclean's, Chatelaine, L'actualité, Canadian Business, and is the leading publisher of a number of industry, medical and financial publications.  Rogers Media’s suite of digital assets reaches 17 million unique visitors per month through more than 1,000 premium owned + exclusive and extended network sites.  Rogers Media Inc. owns Rogers Centre stadium, a year-round sports and entertainment facility, and the Toronto Blue Jays Baseball Club.
Source: BBM Canada, December (2011) to February (2012)
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Media Contacts:
Charmaine Khan, Rogers Radio, 416.764.3071,
charmaine.khan@rci.rogers.com
Michelle Lomack, Rogers Radio, 416.764.3190,michelle.lomack@rci.rogers.com
 

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