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BEAUTY AND THE TALENT: ROGERS MEDIA AND L’ORÉAL CANADA REVEAL TOP 12 CONTESTANTS FOR NEW, DIGITAL SERIES, CANADA’S BEST BEAUTY TALENT

- 12 aspiring, Canadian hair and makeup artists vie for the chance to be named Canada’s Best Beauty Talent in six-part, original, web series -

- Series premieres April 8 online at BestBeautyTalent.com -

 

To tweet this release: http://bit.ly/A864jV

 

(TORONTO – March 19, 2012) The results are in and the spotlight is on as 12 of the country’s most promising hair and makeup artists get ready for their close-up in the all-new, digital series, Canada’s Best Beauty Talent. With countless coast-to-coast submissions to choose from, Rogers Media and L’Oréal Canada have discovered the crème de la crème of Canadian beauty talent to compete for recognition, prestige, and ultimate beauty stardom. Canada’s Best Beauty Talent premieres April 8 on www.bestbeautytalent.com and will run online every Sunday and Monday night following the television broadcasts of Canada’s Got Talent on Citytv.

 

Recognized for their beauty savvy and success in the industry, the Top 12 will be teamed up – one hair artist with one makeup artist – to compete in a series of innovative challenges in hopes of impressing the panel of renowned judges and industry experts, and ultimately being named Canada’s Best Beauty Talent.

 

The grand prize winner of Canada’s Best Beauty Talent will receive the esteemed new title and a once-in-a-lifetime trip to Paris to experience the prestigious world of L’Oréal. The lucky hair or makeup artist will receive a customized agenda tailored to his or her area of expertise, and will tour the L'Oréal head offices, meet the experts, explore the affiliated flagship salons, and more. Secondary to the grand prize, each top hair and makeup artist will be featured in FLARE, HELLO! Canada and LOULOU (whose editors will also review their portfolios), attend the Toronto International Film Festival with L’Oréal Paris, and create a beauty blog with Chatelaine.com.

 

The Canada’s Best Beauty Talent contestants are:

 

Hair Artists

 

Shab Aghajani – Maple, ON

At an early age, Shab was exposed to the academic environment of her mother’s hairdressing college and managing her own clientele at age 14. Talented and sought-after, Shab has won and placed in many notable hairstyling competitions.

 

Matt Collins – Toronto, ON

Matt’s impeccable work has earned him a prestigious runway stylist of the year title, in addition to being featured extensively on television and in print. Matt’s work is also regularly seen at shows during Paris Fashion Week and Toronto Fashion Week.

 

Isabelle Faure – Toronto, ON

Isabelle has built her experience in acclaimed salons, styled for celebrities and major runway events, and her work has been published internationally. Hair is Isabelle’s art form and her life, and it’s what she believes she is meant to do.

 

Roger Medina Martin – Winnipeg, MB

Roger’s standout hair artistry has been featured in magazines and major fashion catalogues in New York, Toronto and Western Canada. Roger is also personal stylist to a top Canadian R&B artist.

 

Patrick Nadeau – Montreal, QC

Patrick has studied and worked under top hair artists in some of the world’s most celebrated cities. His work has been featured in magazines and he is the proud winner of three Color Trophy awards.

 

Caylee Wasilenko – Vancouver, BC

Caylee’s passion and energy for hair design is evident. With 17 years in the business, she’s competed and taught hair art around the world and owns her own studio. Caylee believes any dream is possible with hard work and courage.

 

Makeup Artists

 

Léa Bégin – Trois-Rivieres, QC

Léa is an accomplished and creative makeup artist with 10 years of experience in many aspects of her field. Léa’s talent came naturally by learning on location, watching other artists at work and reading books by her favourite makeup artist idols

 

Kven Chi – Lavaltrie, QC

Kven is passionate about makeup, beauty and makeovers. A freelance makeup artist for the past three years, Kven is excited about the opportunity to experience something amazing and be part of something bigger.

 

Marcia Garnes – Toronto, ON

Marcia is a makeup artist with enthusiasm and positivity, living her life with purpose and working towards achieving her dreams. Marcia hopes to use this opportunity to share what she loves to do, and to showcase her talents to a larger audience.

 

Jenna Kuchera – Vancouver, BC

Jenna is an award-winning makeup artist with projects that include music videos, commercials, bridal and editorial print work. Jenna also teaches makeup classes at a renowned Vancouver college.

 

Cait Mizzi – Burlington, ON

Cait exudes creativity and innovation as a makeup artist. With more than seven years of experience, Cait’s work has left a mark on the Toronto commercial and entertainment community and has beautified the pages of many publications.

 

Andrea Tiller – Vancouver, BC

Andrea Tiller has a passion and flair for artistic expression. An honours beauty graduate, she is currently an instructor of fashion makeup application. Andrea has participated in international fashion shows and her work has been featured in top magazines.

 

Images and biographies are available at www.bestbeautytalent.com.

 

Canada’s Best Beauty Talent is the first talent search of its kind in Canada to be featured solely on a digital media platform, and will showcase a variety of the country’s most skilled and promising beauty artists. Each webisode will see hair and makeup stylists teamed up to create a specific look, corresponding with the theme of each week’s challenge, in hopes of impressing the panel of judges and being named Canada’s Best Beauty Talent. This original digital series is a celebration of the thriving Canadian beauty industry and its multitude of skilled professionals.

Visit www.bestbeautytalent.com, follow us on Twitter @BeautyTalent, and “like” us on Facebook for the latest updates, info and announcements.

 

About L’Oréal Canada
L’Oréal Canada is a wholly-owned subsidiary of L’Oréal Group, the largest cosmetics company in the world. Headquartered in Montreal, L’Oréal Canada has sales over $850 million and employs more than 1,200 people. The company’s prestigious brand portfolio of over 25 brands includes Kérastase, L’Oréal Professionnel, Redken, Matrix, L’Oréal Paris, Garnier, Maybelline New York, Essie, Ombrelle, Lancôme, Biotherm, Yves Saint-Laurent, Giorgio Armani, Ralph Lauren, Stella McCartney, Kiehl’s Since 1851, Viktor & Rolf, shu uemura, Diesel, Roger & Gallet, Vichy, SkinCeuticals, La Roche-Posay Laboratoire Pharmaceutique, Clarisonic.

 

About Rogers Media Inc.  
Rogers Media Inc., a division of Rogers Communications (TSX: RCI; NYSE: RCI), is a diversified leading Canadian media company that engages in television and radio broadcasting, publishing, digital, and sports entertainment.  Rogers Broadcasting has 55 AM and FM radio stations across Canada; television properties include five Citytv stations, five OMNI multicultural television stations, Sportsnet (consisting of four regional channels and the nationally-distributed Sportsnet ONE and Sportsnet World), and The Shopping Channel, a televised and internet shopping service.  Rogers Publishing produces many well-known consumer and online magazines, such as Maclean's, Chatelaine, L'actualité, Canadian Business, and is the leading publisher of a number of industry, medical and financial publications.  Rogers Media’s suite of digital assets reaches 17 million unique visitors per month through more than 1,000 premium owned + exclusive and extended network sites.  Rogers Media Inc. owns Rogers Centre stadium, a year-round sports and entertainment facility, and the Toronto Blue Jays Baseball Club.

 

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For more information, please contact: 

Stephanie Perron, Publicity Coordinator, Rogers Media, stephanie.perron@rci.rogers.com

Virginie Hotte-Dupuis, Manager External Relations & Philanthropy, L’Oréal  Canada, vhottedupuis@ca.lOréal.com


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