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- Meet Breakfast Television’s Frank Ferragine and Jennifer Valentyne along with CityNews on-air personalities, and win great prizes -
- Citytv viewers asked to bring non-perishable food or monetary donations to Loblaws Victoria Park Market -
(TORONTO, March 28, 2012) – On Wednesday, April 4 beginning at 5:30am, Breakfast Television and CityNewswill be at Loblaws Victoria Park Market (50 Musgrave Street) for the 7th annual Breakfast Television/CityNews Spring Food Drive, in support of Daily Bread Food Bank. Throughout the day viewers are invited to meet and greet their favourite on-air personalities such as Jennifer Valentyne, Frank Ferragine, Adam Stiles and Tom Hayes, enter to win great prizes and bring non-perishable food items or monetary donations. Monetary donations can also be made online at (on the Citytv donation page).
Live coverage of the drive begins at 5:30am on Citytv and CityNews Channel (Rogers Digital Channel 15),and continues throughout the day with favourite CityNews personalities on-site. Tune into CityNews at Six where anchor Gord Martineau will recap the day’s events and announce the winner of the event’s grand prize.
“Last year our viewers helped us raise nearly $24,000 and 16,000 lbs. of food in our Spring food drive,” Tina Cortese, Vice-President, News and General Manager, Citytv Toronto. “This year we’re confident our viewers will open their hearts and wallets to help us do even better this year in supporting Daily Bread to fight hunger in our communities.”
This Spring, Daily Bread is aiming to raise 300,000 lbs. of food and $300,000. Most needed items include: baby formula and food; peanut butter; canned fruit or vegetables; canned fish or meat; dried pasta and tomato sauce; powdered, canned or tetra pak cartons of milk; macaroni and cheese; bags of rice; cans of lentils and beans; hearty soup or stew and bags of lentils.
As Canada’s largest food bank, Daily Bread serves people through neighbourhood food banks and meal programs in 170 member agencies across Toronto.
About Breakfast Television 
From inside the studio to the streets in local communities, Breakfast Television offers a refreshing look at the day ahead -- combining the latest in local news, weather and traffic with the biggest celebrity interviews, lifestyle trends, local community events, and big ticket giveaways. Prepare for the unexpected as Dina, Kevin and the BT gang keep audiences engaged with continuous unpredictable fun! Plus, viewers can stay connected all day with BT’s video blogs, and frequent Twitter and Facebook updates.
About Citytv 
Citytv™ television stations in Toronto, Vancouver, Calgary, Edmonton and Winnipeg offer viewers intensely-local, urban-oriented, culturally-diverse television programming. A distinct alternative to other conventional television stations, Citytv engages its viewers with dynamic on-air personalities and delivers an entertaining mix of news, local-interactive formats such as: Breakfast Television and CityLine; as well as local Canadian and US acquired prime time entertainment programming. Citytv is a part of Rogers Broadcasting Limited, a division of Rogers Communications Inc. (TSX: RCI and NYSE: RCI) which is a diversified Canadian communications and media company. For more information on Citytv stations and programming, visit 
Follow us on Twitter @Citytv_PR 
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For more information, please contact: 
Charmaine Khan, Breakfast Television, CityNews and CityNews Channel, 416.764.3071,
Nicolas Brancaccio, Breakfast Television, CityNews and CityNews Channel

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