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- ‘Morning for Change’ fundraiser to air on Breakfast Television and Rogers Radio stations across the country -

- Canadians invited to tune in and donate to help change the lives of women and children suffering from violence and poverty in our communities -

- CityNews and CityNews Channel to provide updates throughout the day on total funds raised from across Canada -



(Toronto – May 7, 2012) On Wednesday, May 9 – Citytv’s leading morning show, Breakfast Television and select Rogers Radio stations across the country are teaming up to host Morning for Change– asix-city, live, on-air fundraiser in support of the Canadian Women’s Foundation,a charity thataims to end violence against women while helping women and girls to reach their full economic and social potential.


Morning for Change will air from 6 a.m. to 9 a.m. local time in six cities, with popular on-air personalities from Breakfast Television and Rogers Radio joining forces to broadcast from Citytvstudios in Toronto, Vancouver, Edmonton, Calgary and Winnipeg, as well as Lite 92.9 in Halifax. During the special broadcasts, Canadians will hear empowering andinspirational stories on how survivors of domestic abuse rebuilt their lives. Rogers Media on-air personalities will show their support by taking donation calls in the Breakfast Television studio.


Viewers and listeners will be encouraged throughout the broadcasts to donate by calling a toll-free hotline at 1-877-981-2434.  Immediately following the live broadcast, viewers and listeners can donateonline The donation grand total will be announced the following morning on Breakfast Television and participating Rogers Radio stations.


“This is our eighth year partnering with the Canadian Women’s Foundation to raise awareness and funds in support of this truly outstanding cause,” said Shannon Valliant, Vice President, Financial Operations, Rogers Media. “We are confident that our viewers and listeners will join us in helping to make a difference in the lives of abused women and children across the country.”


Throughout the year, Rogers Media supports the Canadian Women’s Foundation through various fundraising initiatives such as Women Moving Women from The Shopping Channel, Empower Hour from Rogers Media TV and Radio, Women Who Move You from Chatelaine, and FLARE’s involvement with Tea for Two.


“Recent stats show that on any given day, more than 3,000 women and 2,500 children are living in an emergency shelter to escape domestic violence,” Beverley Wybrow, CEO, Canadian Women’s Foundation. “Money raised from Morning for Change will also help to teach young people about healthy relationships and counsel children who have witnessed violence.” 


Below is a list of participating Rogers Media outlets broadcasting Morning for Change:


·         Toronto

Breakfast Television / 98.1 CHFI / CityNews and CityNews Channel


·         Vancouver

Breakfast Television / News1130 and 96.9 JACK FM


·         Calgary

Breakfast Television / Lite 95.9


·         Edmonton


Breakfast Television/91.7 The Bounce


·         Winnipeg


·         Halifax


Breakfast Television/102.3 Clear FM


Lite 92.9


About Rogers Media Inc.  
Rogers Media Inc., a division of Rogers Communications (TSX: RCI; NYSE: RCI), is a diversified leading Canadian media company that engages in television and radio broadcasting, publishing, digital, and sports entertainment.  Rogers Broadcasting has 55 AM and FM radio stations across Canada; television properties include five Citytv stations, five OMNI multicultural television stations, Sportsnet (consisting of four regional channels and the nationally-distributed Sportsnet ONE and Sportsnet World), and The Shopping Channel, a televised and internet shopping service.  Rogers Publishing produces many well-known consumer and online magazines, such as Maclean's, Chatelaine, L'actualité, Canadian Business, and is the leading publisher of a number of industry, medical and financial publications.  Rogers Media’s suite of digital assets reaches 17 million unique visitors per month through more than 1,000 premium owned + exclusive and extended network sites.  Rogers Media Inc. owns Rogers Centre stadium, a year-round sports and entertainment facility, and the Toronto Blue Jays Baseball Club.

About Canadian Women’s Foundation

The Canadian Women’s Foundation is Canada’s public foundation for women and girls. We empower women and girls in Canada to move out of violence, out of poverty and into confidence. Since 1991, we’ve raised money and invested in over 1,100 community programs across Canada, and are now one of the ten largest women’s foundations in the world. We take a positive approach to address root causes of the most critical issues facing women and girls. We study and share the best ways to create long-term change and bring community organizations together for training and to learn from each other. We carefully select and fund the programs with the strongest outcomes and regularly evaluate their work. We have a special focus on building a community of women helping other women. Helping women creates safer families and communities, and a more prosperous society for all of us. We invest in the power of women and the dreams of girls. For more information please visit


For further information:

Charmaine Khan, Rogers Media, 416.764.3071 or


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