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Citytv Announces Brand Partnerships With Leading Corporations For The Bachelor Canada

- Founding partners to receive multiplatform integration across extensive suite of Rogers Media assets, including television, print and digital -
- The Bachelor Canada premieres on Citytv this fall -
TORONTO (June 18, 2012) - Citytv announced today four multiplatform sponsorship agreements with Colgate-Palmolive Canada Inc., Coty Inc., Energizer Canada, and Kraft Canada Inc. as the exclusive founding partners of The Bachelor Canada, premiering this fall on Citytv.

Each of the four sponsors secures exclusivity in their featured categories and will receive variations in multiplatform sponsorship integration across Rogers’ suite of media assets, including television, print, and digital.  Activations also entail in-show content, brandsell opportunities, co-branded promotions, on-site events, in-store extensions, and online microsites.
“The partnerships forged between Rogers Media and these best-in-class corporations create a solid framework upon which the inaugural season of The Bachelor Canada can be successfully launched,” said Dale Hooper, Senior Vice-President, Sales & Marketing, Rogers Media. "We're thrilled to leverage their industry expertise to create brand experiences that are relevant to both our viewers and the integrity of the renowned Bachelor franchise.
Multiplatform sponsorship brands are as follows:

-- Colgate-Palmolive Canada: Colgate Optic White Toothpaste and Softsoap® Bodywash
-- Coty: Rimmel London cosmetics and Sally Hansen nail care
-- Kraft Canada: Dentyne gum, Triscuit crackers, Thinsations cookies, and Tassimo 
-- Energizer Personal Care Canada: Schick Hydro Silk™ razors  


Additional brand partnerships for The Bachelor Canada will be announced in the coming months leading up to the series premiere.

With casting now complete, production on the nine-episode, original reality series is currently underway.  Additional details, including the identity of the 25 bachelorettes, will be announced at a later date.
The Bachelor Canada is the Canadian version of the perennially successful The Bachelor franchise on Citytv and OMNI Television.  The series is produced by multiple award-winning Force Four Entertainment.  Sean De Vries is the supervising producer, Joyce Sawa is the series producer and John Ritchie serves as executive producer for the series.  Claire Freeland is the director of original programming for Rogers Media and an executive producer of The Bachelor Canada.
Social Media Links
Official Website:
“Like” The Bachelor Canada on Facebook
Official Twitter Feed: @BachelorCA
Official Citytv PR Feed: @Citytv_PR
About Colgate-Palmolive Company
Colgate-Palmolive is a leading global consumer products company, tightly focused on Oral Care, Personal Care, Home Care and Pet Nutrition.  Colgate-Palmolive sells its products in over 200 countries and territories around the world under such internationally recognized brand names as Colgate, Palmolive, Mennen, Softsoap, Irish Spring, Protex, Sorriso, Kolynos, Elmex, Tom's of Maine, Ajax, Axion, Soupline, and Suavitel, as well as Hill's Science Diet and Hill's Prescription Diet.  For more information about Colgate-Palmolive’s global business, visit the Company's web site at
About Coty Inc.
Coty was created in Paris in 1904 by Francois Coty, who is credited with founding the modern fragrance industry.  Today Coty Inc. is a recognized leader in global beauty with annual net sales of $4.5 billion.  Driven by an entrepreneurial spirit, passion, innovation and creativity, Coty Inc. has developed an unrivaled portfolio of notable brands and delivers its innovative products to consumers in 135 markets worldwide.  The Coty Prestige brand portfolio is distributed in prestige and ultra-prestige stores and includes Balenciaga, Bottega Veneta, Calvin Klein, Cerruti, Chloe, Chopard, Davidoff, Jennifer Lopez, Jil Sander, JOOP!, Karl Lagerfeld, Kenneth Cole, Gwen Stefani, Lancaster, Marc Jacobs, Nikos, philosophy, Roberto Cavalli, Sarah Jessica Parker, Truth or Dare by Madonna, Vera Wang, Vivienne Westwood and Wolfgang Joop.  The Coty Beauty brand portfolio is more widely distributed and includes adidas, ASTOR, Beyoncé Knowles, Celine Dion, David and Victoria Beckham, Elite Models, Esprit, Exclamation, Faith Hill, GUESS?, Halle Berry, Heidi Klum, Jovan, Kate Moss, Kylie Minogue, Lady Gaga, Manhattan, Manhattan Clearface, Miss Sporty, Nautica, N.Y.C. New York Color, Nicole by OPI, OPI, Pierre Cardin(1), Playboy, Rimmel, Sally Hansen, Stetson, Tim McGraw, TJoy and Tonino Lamborghini.  Coty and Puig S.L. have a strategic partnership for the distribution of the perfume lines of Antonio Banderas, Carolina Herrera, Nina Ricci, Paco Rabanne, Prada, Shakira and Valentino in the United States and Canada.  For additional information about Coty Inc., please visit,,
(1) Not available in North America
About Energizer Personal Care Canada
Energizer Personal Care Canada, a division of Energizer Canada, Inc., offers a diversified range of consumer products in the wet shave, skin care, feminine care and infant care categories. The global portfolio includes well established brand names such as Playtex®; Banana Boat®, Hawaiian Tropic®, Wet Ones®, Edge®, Skintimate® and Schick®.  Schick is a leading manufacturer of high performance razors for men and women. Committed to the development of shaving technology and innovation, Schick has launched some of the most successful razors on the market including Xtreme3®, the first three-bladed disposable that flexes and pivots, Intuition, the first razor that lathers and shaves in one step, Quattro®, the first four-bladed razor, and Hydro® men’s and Hydro Silk® women’s five-bladed razors with revolutionary Skin Guards and hydrating features.  For more information, visit FREE YOUR SKIN™
About Kraft Foods
Kraft Foods Inc. (NYSE: KFT) is a global snacks powerhouse with an unrivaled portfolio of brands people love. Proudly marketing delicious biscuits, confectionery, beverages, cheese, grocery products and convenient meals in approximately 170 countries, Kraft Foods had 2011 revenue of $54.4 billion.  Twelve of the company’s iconic brands –Cadbury, Jacobs, Kraft, LU, Maxwell House, Milka, Nabisco, Oreo, Oscar Mayer, Philadelphia, Tang and Trident – generate revenue of more than $1 billion annually.  On Aug. 4, 2011, Kraft Foods announced plans to divide and create two independent public companies: a high-growth global snacks business and a high-margin North American grocery business.  The transaction is expected to be completed before the end of 2012. A leader in innovation, marketing, health & wellness and sustainability, Kraft Foods is a member of the Dow Jones Industrial Average, Standard & Poor's 500, Dow Jones Sustainability Index and Ethibel Sustainability Index.  Visit and
About Citytv
Citytv™ television stations in Toronto, Vancouver, Calgary, Edmonton and Winnipeg offer viewers intensely-local, urban-oriented, culturally-diverse television programming.  A distinct alternative to other conventional television stations, Citytv engages its viewers with dynamic on-air personalities and delivers an entertaining mix of news, local-interactive formats such as: Breakfast Television and CityLine; as well as local Canadian and US acquired prime time entertainment programming.  Citytv is a part of Rogers Broadcasting Limited, a division of Rogers Communications Inc. (TSX: RCI and NYSE: RCI) which is a diversified Canadian communications and media company.  For more information on Citytv stations and programming, visit
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Media Contacts:
Stephanie Perron, Citytv,, 647.278.6799
Sónia Brum, Citytv,, 647.338.7381

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