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Rogers Media and Seneca College Launch New Innovative Internship for the Next Generation of Radio Announcers

– Seneca students to gain real work experience as announcers for Rogers Radio station
KiSS 92.5 in Toronto –
 
TORONTO (November 28, 2012) – Rogers Media, in partnership with Seneca College, announced today a newly-created four-month internship entitled GenNOW, giving students the unique opportunity to gain real work experience as on-air radio announcers in Canada’s most competitive radio market while simultaneously earning a course credit.
Beginning January 2013, select students enrolled in their final year of Seneca College’s Broadcasting – Radio program will each take the helm of the microphone on KiSS 92.5, hosting overnight shifts from the station’s downtown Toronto studio.
“Developing the skills of future on-air talent and giving back to the community are key priorities for us,” said Julie Adam, Vice-President of Programming, Rogers Radio.  “Partnering with Seneca College to launch GenNOW is a natural fit, and exciting opportunity for us to mentor students, while challenging them with real on-air experience.”

Students enrolled in the GenNOW course will receive both an on-air announcing internship experience and a Seneca College course credit – earned entirely on-site at the KiSS 92.5 studios.

Through this exciting internship experience at the KiSS 92.5 studios, GenNOW students will be able to develop their announcing skills while receiving unequalled access to mentoring sessions from KiSS 92.5 on-air hosts, production staff, and programming executives, while participating in a series of on-air exercises to become intimately familiar with the skills it takes to succeed in an on-air radio career.

“I’ve been teaching for more than 19 years at Seneca, and Rogers Media is the first media company to make a commitment of this kind,” said Jim Carr, co-ordinator and professor for Seneca College’s Radio – Broadcasting program. “By awarding a course credit for this internship, students are given a far more challenging and rewarding experience to develop and hone their announcing skills.”


GenNOW is currently open for students to apply, with selection taking place in the coming weeks.

About Seneca College
Seneca’s Broadcasting – Radio program is a two-year diploma program that focuses on the on–air presentation, script writing, and audio production skills necessary to create and produce effective radio programming. Students benefit from real work experience gained in one hundred hours of field placement in a professional broadcast setting. With campuses across the Greater Toronto Area, Seneca offers degrees, diplomas and certificates renowned for their quality and respected by employers. Combining the highest academic standards with practical, hands-on learning, expert teaching faculty and the latest technology ensures Seneca graduates are career-ready.
About Rogers Media Inc.
Rogers Media Inc., a division of Rogers Communications (TSX: RCI; NYSE: RCI), is a diversified leading Canadian media company that engages in television and radio broadcasting, publishing, digital, and sports entertainment. Rogers Broadcasting has 55 AM and FM radio stations across Canada; television properties include six Citytv stations, five OMNI multicultural television stations, Sportsnet (consisting of four regional channels and the nationally distributed Sportsnet ONE and Sportsnet World), and The Shopping Channel, a televised and internet shopping service. Rogers Publishing produces many well-known consumer and online magazines, such as Maclean's, Chatelaine, L'actualité, Canadian Business, and is the leading publisher of a number of industry, medical and financial publications. Rogers Media’s suite of digital assets reaches 17 million unique visitors per month through more than 1,000 premium owned + exclusive and extended network sites. Rogers Media Inc. owns Rogers Centre stadium, a year-round sports and entertainment facility, and the Toronto Blue Jays Baseball Club.   
Media Contacts:
Charmaine Khan, Rogers Media,
charmaine.khan@rci.rogers.com or 416.764.3071
Emily Milic, Seneca College,
media.release@senecacollege.ca or 416-491-5050 ext. 77018

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