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Rogers Media Primes Fans For Bills vs. Seahawks With Bud Light Pre-Game Festivities, Dec. 16

- Pre-Game Festivities hit Front Street between Blue Jays Way and John Street, Dec. 16 from 11 a.m. to 3:30 p.m. –
- Main stage featuring KiSS 92.5 personalities Mocha & DJ Clymaxxx  -
-Toronto’s own Neverest to sing national anthems at Rogers Centre -
– Game tickets available at
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TORONTO (December 4, 2012) Is it game day yet?! Rogers Media today announced key details of the exciting entertainment events leading up to and during the Buffalo Bills vs. Seattle Seahawks game on Sunday, Dec. 16 at 4 p.m. ET, headlined by the Bud Light Pre-Game Festivities – a can’t-miss street party experience that will prep fans for the highly-anticipated NFL showdown at Rogers Centre.
The celebration gets underway at 11 a.m. on Dec. 16, with the Bud Light Pre-Game Festivities taking place on Front Street between Blue Jays Way and John Street. This game day hot spot will include a main stage with live music including two-time Juno Award winning blues band Fathead and KiSS 92.5 personalities Mocha & DJ Clymaxxx, food vendors, booths selling NFL merchandise, games including a Kicking Zone and Quarterback Challenge, sponsor activations by Rogers, Hyundai and others, large screens for viewing Sunday NFL Games, prizes and much more. Admission is free and available to everyone, including both game ticket holders and non-ticket holders. Fans will have the luxury of enjoying a drink anywhere in the festival, as the whole area is licensed, including the heated tent areas. The Buffalo Jills, Bills Alumni and Billy Buffalo will also make special appearances.
“Bills in Toronto is an entertainment event, and we will be creating a substantial fan experience with significant community involvement for this year’s game,” said Greg Albrecht, Executive Director, Bills in Toronto. “The Bud Light Pre-Game Festivities on Front Street will set the stage for an electric atmosphere in the Rogers Centre for the big game. Fans won’t want to miss it!” 
Following the conclusion of the Bud Light Pre-Game Festivities at 3:30 p.m., the celebrations cap off in Rogers Centre with the game itself, which starts at 4 p.m. ET.  Canadian pop rock band sensation Neverest will sing O Canada and the Star Spangled Banner. As announced two weeks ago, international sensation PSY – the South Korean rapper known for his chart-topping single “Gangnam Style”– will headline the Hyundai Halftime Show featuring PSY, presented by KiSS 92.5. PSY’s dazzling performance will lead the charge for the must-see halftime event, which will feature more than 60 dancers, the Buffalo Jills Cheerleadersas well as hundreds of contest winners.
The Bills vs. Seahawks game will air Sunday, Dec. 16 at 4 p.m. ET on Citytv, Sportsnet East, and Sportsnet 590 The FAN.
Football fans and pop music junkies alike can get in on the action by purchasing tickets at
About Rogers Media Inc.
Rogers Media Inc., a division of Rogers Communications (TSX: RCI; NYSE: RCI), is a diversified leading Canadian media company that engages in television and radio broadcasting, publishing, digital, and sports entertainment.  Rogers Broadcasting has 55 AM and FM radio stations across Canada; television properties include six Citytv stations, five OMNI multicultural television stations, Sportsnet (consisting of four regional channels and the nationally-distributed Sportsnet ONE and Sportsnet World), and The Shopping Channel, a televised and internet shopping service.  Rogers Publishing produces many well-known consumer and online magazines, such as Maclean's, Chatelaine, L'actualité, Canadian Business, and is the leading publisher of a number of industry, medical and financial publications.  Rogers Media’s suite of digital assets reaches 17 million unique visitors per month through more than 1,000 premium owned + exclusive and extended network sites.  Rogers Media Inc. owns Rogers Centre stadium, a year-round sports and entertainment facility, and the Toronto Blue Jays Baseball Club.
Media Contact:
Jennifer Neziol, Sportsnet,, 416.275.9182

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