Rogers Radio and SparkNetworks Team Up to Bring Exclusive Canadian Radio Coverage of the 55th Annual Grammy Awards®
— On-air hosts Taylor Kaye from KiSS 92.5 and Randi Chase from SONiC Radio
get exclusive Canadian radio behind-the-scenes coverage of the music industry’s biggest night —
— Rogers Radio to deliver all-access pass to fans with full behind-the-scenes coverage
both on-air and online —
TORONTO (February 4, 2013) Rogers Radio and SparkNetworks announce an exclusive distribution and access partnership that will give Rogers Radio listeners the ultimate behind-the-scenes experience of music’s biggest night – the 55th Annual Grammy Awards. From Thursday, Feb. 7 through to the awards night on Sunday, Feb. 10, Rogers Radio will deliver live exclusive Canadian radio coverage of the red carpet, backstage interviews, photos, and video content from the Grammy Awards at the Staples Center in Los Angeles.
Hosts Taylor Kaye (KiSS 92.5, Toronto) and Randi Chase (SONiC, Vancouver) will be on-site for live interviews with nominees, updates, images, and videos. Kaye and Chase’s coverage will be available to fans live on Rogers Radio stations across Canada starting Thursday Feb. 7 — on-air, online, and through mobile devices via the Rogers Radio app or the new
“Through this partnership, we’re reaffirming our commitment to deliver premium exclusive content from the world’s most talked about music event,” said Julie Adam, Vice-President of Programming, Rogers Radio. “Beyond the on-air radio experience, this exclusive content is available on our websites, reaching our audiences from coast-to-coast when, where and how they want it.”
“We’re thrilled to be working with Rogers Radio again on this exciting initiative, and in particular working on a live event such as the Grammy’s – an event which brings a new dynamic to radio that is spontaneous and full of surprises,” said Jean-Marie Heimrath, President, SparkNetworks.
As part of this exclusive partnership, KiSS 92.5 and SONiC each awarded one listener a trip for two to Los Angeles, along with VIP tickets to the 55th Annual Grammy Awards.
SparkNetworks is an independent, full service radio & media syndication company offering prep, programming, imaging and national sales representation. SparkNetworks is a joint venture partnership with SparkNet Communications and Jean-Marie Heimrath, one of the principle architects of network radio in Canada. SparkNet Communications are the owners and managers of the JACK-FM and “Playing What We Want” radio brand in the United States and internationally.
About Rogers Media Inc.
Rogers Media Inc., a division of Rogers Communications (TSX: RCI; NYSE: RCI), is a diversified leading Canadian media company that engages in television and radio broadcasting, publishing, digital, and sports entertainment. Rogers Broadcasting has 55 AM and FM radio stations across Canada; television properties include seven City stations, five OMNI multicultural television stations, Sportsnet (consisting of four regional channels and the nationally-distributed Sportsnet ONE and Sportsnet World), and The Shopping Channel, a televised and internet shopping service. Rogers Publishing produces many well-known consumer and online magazines, such as Maclean's, Chatelaine, L'actualité, Canadian Business, and is the leading publisher of a number of industry, medical and financial publications. Rogers Media's suite of digital assets reaches 17 million unique visitors per month through more than 1,000 premium owned + exclusive and extended network sites. Rogers Media Inc. owns Rogers Centre stadium, a year-round sports and entertainment facility, and the Toronto Blue Jays Baseball Club.
Charmaine Khan, Rogers Radio, Charmaine.firstname.lastname@example.org 416.764.3071
Jean-Marie Heimrath, SparkNetworks, email@example.com 416.536.9890