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98.1 CHFI Hits a High Note as Toronto’s #1 Radio Station

 

Claims top spot in Canada’s most competitive market with key demographic of adults 25-54

for the R1 period YoY

Highest share of hours tuned by key demographic for any radio station in English Canada in PPM measurement history

 

TORONTO (March 8, 2013) Rogers Radio station 98.1 CHFI, Toronto’s radio destination for the perfect music mix, claimed the #1 spot in Toronto, in the key A25-54 demographic for the R1 2013 period. As announced yesterday in the latest Bureau of Broadcast Measurement (BBM) ratings release, 98.1 CHFI experienced year-over-year growth with an increase in share of hours tuned to 18% by the key A25-54 demographic for the R1 2013 period. This is the highest share ever achieved by 98.1 CHFI or any radio station in English Canada in PPM measurement history.

 

“The continued success of 98.1 CHFI reflects the passion and commitment by our amazing staff to raise the bar with engaging and entertaining content,” said Julie Adam, Vice President, Programming, Rogers Radio.

 

Demonstrating its continued dominance in Toronto, 98.1 CHFI also increased share of hours tuned by 12% with the key A25-54 demographic, and 14% with the coveted F25-54 audience.

 

Source: BBM Surveys, CMA’s, Mo-Su 5a-1a, Mo-Fr 3p-7p

 

Social Media Links

Like 98.1 CHFI Facebook.com/981CHFI

Follow 98.1 CHFI @981CHFI

 

About Rogers Media Inc.   
Rogers Media Inc., a division of Rogers Communications (TSX: RCI; NYSE: RCI), is a diversified leading Canadian media company that engages in television and radio broadcasting, publishing, digital, and sports entertainment.  Rogers Broadcasting has 55 AM and FM radio stations across Canada; television properties include seven City stations, five OMNI multicultural television stations, Sportsnet (consisting of four regional channels and the nationally-distributed Sportsnet ONE and Sportsnet World), and The Shopping Channel, a televised and internet shopping service.  Rogers Publishing produces many well-known consumer and online magazines, such as Maclean's, Chatelaine, L'actualité, Canadian Business, and is the leading publisher of a number of industry, medical and financial publications.  Rogers Media's suite of digital assets reaches 17 million unique visitors per month through more than 1,000 premium owned + exclusive and extended network sites.  Rogers Media Inc. owns Rogers Centre stadium, a year-round sports and entertainment facility, and the Toronto Blue Jays Baseball Club.

 

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Media Contacts:
Charmaine Khan, Rogers Media, 416.764.3071, charmaine.khan@rci.rogers.com


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