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Are Daytime Soaps the New Guilty Pleasure for Men? New FX Canada Survey Reveals Surprising Results of the Soap Viewing Habits of Canadian Men

Re-imagined series All My Children and One Life To Live make their North American network television debut April 29, only on FX Canada
TORONTO (April 29, 2013)FX Canada today released findings from a network-hosted online survey* which examines the male audience of serial soap dramas. Commonly viewed as a television genre geared only to women, the study revealed that Canadian men are also fans of the decadent daytime dramas and they’re not afraid to show it!

The survey results come in just in time for the FX Canada premieres of re-imagined beloved serial dramas All My Children and One Life to Live, debuting today Monday, April 29 at noon ET/2 p.m. PT and 12:30 p.m. ET/2:30 p.m. PT, respectively (check local listings.) The series will continue to air weekdays in their respective timeslots, only on FX Canada.
Key survey findings include:
·         Almost half of the men surveyed (48%) admitted to watching a serial “soap” series
·         Soap viewing no longer has a stigma as all men surveyed said they would openly admit to watching the series
·         1 in 3 men who watch soaps “can’t get enough of the action”
·         Only 1 in 4 men who watch soaps do so because they are “forced” by their significant other
*Survey Source: Survey available online from April 19 to April 25 2013 through the Rogers Digital Media network 
FX Canada announced on April 15 that beloved serial dramas, All My Children and One Life to Livewill be returning to network television, exclusively on FX Canada.Breathing new life into the popular series with an edgier and sexier spin, both programs reignite the classic franchises with modern themes, fresh new faces, and the return of fan-favourite characters.
FX Canada is the only television network in North America to offer the new, re-imagined All My Childrenand One Life to Live series to subscribers.  Produced by Prospect Park’s The Online Network (TOLN) All My Children and One Life to Live will be available in the United States through online stream via, to subscribers through Hulu Plus, and for purchase on iTunes.
Social Media Links
FX Canada Official Website
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About FX Canada
FX Canada is a digital specialty channel that delivers critically-acclaimed dramas and hit comedies, including FX original series American Horror Story, Wilfred, The League, Lights Out, Terriers and Sons of Anarchy. Delivering compelling entertainment to Canadians, FX Canada’s unique content also features movies and original Canadian programming. FX Canada is a part of Rogers Broadcasting Limited, a division of Rogers Communications Inc. (TSX: RCI and NYSE: RCI) which is a diversified Canadian communications and media company.

Media Contacts

Meghan Hardy, FX Canada,, 416-764-3197

Sónia Brum, FX Canada,, 416-764-3194

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