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Breakfast Television Montreal Unveils State-of-the-Art Studio in Downtown Montreal

 
– Studio set against breathtaking backdrop of Montreal’s iconic Mount Royal – 
– Breakfast Television to premiere Monday, Aug. 26 at 6 a.m. ET on City –  
 
MONTREAL (August 21, 2013) Today, City revealed a brand-new studio for its highly anticipated local morning show, Breakfast Television. Premiering Monday, Aug. 26 at 6 a.m. ET on City, the English language show will broadcast live, each weekday morning from the 2800 square-foot studio located in the heart of the city at Rogers Media’s Montreal headquarters.
 
“The studio design reflects a modern, and vibrant space that allows for a variety of options of engaging content to bring viewers,” said Bob Babinski, Executive Producer & Local Content Manager for City Montreal. 
 
“Breakfast Television is already the dominant brand in morning television in Canada,” said Jordan Schwartz, Vice President, In-House Productions, Rogers Media. “Launching the Montreal edition built on this successful format will serve to enhance the Breakfast Television brand nationally.” 
 
Setting the scene for a fun and engaging viewing experience, the new studio space includes:
 
·         A stunning video wall that features nine state-of-the-art flat screen monitors to visually bring Montrealers the news. The monitors will also showcase spectacular graphics and photography, with the ability to project one large single image.
 
·         A 65” interactive touch-screen monitor that Breakfast Television’s New Media Commentator Elias Makos will use to show viewers a unique perspective of what’s happening around the world through social media.
 
·         A granite counter, with stovetop burners, hardwood flooring, on-set lighting, and contemporary furniture, highlighting multiple set options for Breakfast Television to feature trendsetting cooking and fashion segments, design vignettes, interviews, and musical performances.
 
      Launched in February 2013, City Montreal is available to service providers on the following channels: 14 on Videotron Classic Cable, 14 and 614 high definition (HD) on Videotron Illico, 207 on Bell Satellite, 204 and 1204 HD on Bell Fibe, 62.1 Antenna, 97 and 546 HD on Shaw Direct (Advanced), and 366 and 46 HD on Shaw Direct (Classic).
 
Social Media Links
Official website, City www.citytv.com
Follow Joanne Vrakas @joannevrakas
Follow Alexandre Despatie @ADespatie
Follow Wilder Weir @WilderWeir
Follow Catherine Verdon-Diamond @BT_Catherine
Follow Laura Casella @La_Casella
Follow Elias Makos @eliasmakos
Follow Breakfast Television Montreal @BTMontreal
Follow City: @City_tv
Follow City PR: @City_PR
 
About City
City™ television stations in Toronto, Vancouver, Calgary, Edmonton, Winnipeg, Montreal and Saskatchewan offer viewers intensely-local, urban-oriented, culturally-diverse television programming. A distinct alternative to other conventional television stations, City engages its viewers with dynamic on-air personalities and delivers an entertaining mix of news, local-interactive formats such as: Breakfast Television and Cityline; as well as local Canadian and US acquired prime time entertainment programming. City is a part of Rogers Broadcasting Limited, a division of Rogers Communications Inc. (TSX: RCI and NYSE: RCI) which is a diversified Canadian communications and media company. For more information on City stations and programming, visit
Citytv.com.
 
Media Contacts:
Charmaine Khan, City, 416.277.0450, Charmaine.khan@rci.rogers.com

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