Throughout the special broadcast, Citytv, owned by Rogers Communications Inc will be encouraging viewers to support the relief efforts by making a donation to aid organizations. Rogers Wireless and Fido customers are encouraged to help those in Haiti by donating to Partners In Health: Haiti and other Haitian relief organizations. By sending the text message "HELP" to shortcode 1291, customers can donate $5.00 CDN to the Haitian relief efforts.

Rogers is working with The ONEXONE Foundation to facilitate 100 per cent of donations in funds and goods to Partners In Health: Haiti and other Haitian relief organizations.

In conjunction with the text-to-donate campaign and on behalf of its more than 10 million customers across the country, Rogers Communications and The Rogers family together will donate $250,000 in funds and goods to Partners In Health: Haiti and other relief organizations in Haiti.

A repeat of the special will air at 11:30pm Sunday, January 17 across all markets.